Responsibilities

• Extract and organize data from multiple sources to feed media insights and optimize outcomes.
• Pull data from digital media platforms (social, search, display, ad server) directly from publishers and buying teams.
• Analyze content syndication programs including total lead delivery and quality.
• Design PowerPoint/Google Sheet reports for executives: executive summaries, monthly deep dive performance, quarterly business reviews.
• Present reports and insights to senior clients independently and own client relationships.
• Collaborate with planning and activation teams to write insights related to paid media performance and optimize campaigns.
• Lead client communications around reporting and performance (email, in-person).
• Provide optimization recommendations to support more efficient channels, partners, and tactics.
• Partner with internal teams to develop a storytelling approach grounded in client business reality and brand objectives.
• Design measurement plans aligned with evolving media strategy across upper, mid, and lower funnel channels.