Measurement & Strategy Lead

Responsibilities

• Selling & Scoping Analytics Work - Join sales and client calls to uncover a prospect’s challenges, tech stack, and business model
• Scope and price audits, implementations, retainers, and data projects using Marcel’s estimating standards
• Write proposals and statements of work for measurement engagements, with technical input from the Implementation Lead
• Identify expansion opportunities (sGTM, conversion clarity, CRM attribution, data warehouse) in existing accounts
• Measurement Planning & Strategy - Lead the creation of measurement plans, maturity assessments, and roadmaps
• Define KPIs and conversion frameworks with clients, AMs, and channel leads
• Prioritize the analytics roadmap for each account with the PM team
• Forecasting & Advanced Measurement - Forecast client media budgets and performance across multiple scenarios
• Run media mix modeling (e.g., Meridian), multi-touch attribution, and reach and frequency analysis
• Measure the impact of cross-channel efforts such as AI search and AEO on traffic and client revenue/pipeline

Requirements

• 6+ years of experience in marketing analytics, measurement, or analytics consulting
• Expert-level experience building budget and performance forecasts for paid media
• Significant client-facing interactions and presentation experience
• Hands-on experience with MMM and/or MTA analysis
• Experience scoping and selling analytics work, or leading client-facing analytics engagements
• Strong Excel/Sheets skills and experience with data pipelines like Supermetrics or Fivetran
• Exceptional storytelling and presentation skills with senior client stakeholders
• Experience across multiple client verticals, ideally B2B
• Expert-level knowledge of GA4 and major ad platforms (Google Ads, Microsoft Ads, Meta, LinkedIn)

Preferred

• SQL and BigQuery for analysis
• Agency experience managing multiple client relationships
• Familiarity with CRM attribution (Salesforce, HubSpot) and B2B pipeline measurement
• Experience building a new service offering or practice area
• Python or R for predictive modeling
• Meridian, Robyn, or similar open-source MMM tools
• Experience with AEO/AI search measurement tools such as Peec or Profound
• CRO or experimentation strategy

Benefits

• Marcel offers a competitive salary, comprehensive benefits, and a flexible, collaborative work environment. You’ll have meaningful autonomy, influence how analytics is delivered to clients, and help shape the future of Marcel’s analytics practice.