Responsibilities

• Manage internal and external communications, as assigned.
• Perform research; stay informed of the latest social media trends, MCSO media coverage, and SEO best practices; gather and evaluate data and information for communication planning and delivery; monitor and recommend communication opportunities and technologies that align with goals and strategies of assignment; evaluates communications results.
• Serve as a department liaison and provides communications support; assist with media inquiries; coordinate departmental response to information requests and inquiries; participate in meetings; facilitate the provision of responses and solutions to customer concerns.
• Prepare and coordinate content for news releases, announcements, newsletters, and presentations; edits departmental communications; gathers and edits content; writes articles; prepares speaking points; coordinates and evaluates correspondence, management reports, and information released to the media.
• Provide media relations support focusing on community outreach, audience targeting and engagement; plans, creates, monitors and edits web content and campaign communications; coordinates social media communications and selects appropriate platforms.
• Identify, develop, implement and maintain processes and practices that encourage, support and promote effective, comprehensive and meaningful citizen engagement.
• Participate and provide event and special project coordination and support of promotional items, communications and related resources.
• Attend agency events (weekdays and select weekends) to cover the agency’s initiatives while creating connections within the community.
• Produce engaging short-form content, including reels and TikToks, along with drafting captions and hashtags, and preparing posts for approval.
• Pitch and develop platform-specific strategies, campaigns, and marketing products.

Requirements

• Bachelor’s degree in public relations, Communication or related field and four years of public relations experience. Proven work experience with social media and knowledge of search engine optimization are a plus. This position may require a valid driver’s license.

Preferred

• The ideal candidate is bilingual (fluent in English and Spanish), self-motivated, a team player, takes initiative and can be trusted to work independently and will represent the Sheriff’s Office with the utmost professionalism and positively.
• The position requires strong organizational and multitasking skills, as well as excellent written communication and copywriting skills.