Responsibilities

• - Identify and build the business case for RSM's highest-value Martech and digital platform investments — translating technical capability into a case leadership can act on.
• - Evaluate new platform investments through a build-vs.-buy-vs.-configure lens.
• - Serve as the internal authority on how RSM's technology stack should work together — the person who can walk into any conversation about the stack and immediately add clarity and direction.
• - Lay out how Adobe Experience Platform, Customer Journey Analytics, the incoming Customer Data Platform, Dynamics 365, Workfront, and journey orchestration tools should function as one coherent system rather than a collection of point solutions.
• - Bring enough technical fluency to understand correct integration patterns and their trade-offs — what's realistic, what's a shortcut, and what will create problems later — without needing to build any of it yourself.
• - Define integration standards, governance frameworks, and a rationalized technology roadmap that prevents stack sprawl and keeps future decisions defensible.
• - Drive alignment across marketing, digital, and data engineering teams so integration decisions reflect how the business actually operates.
• - Bring Workfront and RSM's creative asset ecosystem into the broader Martech strategy — ensuring content and creative workflows connect cleanly to the platforms that plan, personalize, and deliver campaigns.
• - Identify where creative production, asset management, and campaign execution should be more tightly integrated with the rest of the stack, and build the case for closing those gaps.
• - Champion where and how AI can make our marketing technology stack more efficient — from journey orchestration and personalization to content and asset workflows.

Requirements

• 8+ years in Martech, marketing operations, or digital strategy in a B2B enterprise environment, with a track record of building business cases and influencing platform strategy — not just executing against someone else's roadmap.
• Strong product or strategic mindset: comfortable moving between the business case, the roadmap, and the technical conversation without needing to own the technical build.
• Working knowledge of integration patterns and data flow across a multi-platform Martech stack (CDP, CRM, analytics, journey orchestration) — enough to evaluate whether a proposed approach is sound, even if you're not the one implementing it.
• Experience evaluating and influencing decisions about technology platforms — you know how to see past a vendor demo and think through downstream consequences.
• Enough stakeholder credibility to influence senior leaders and outside partners without needing organizational authority to do it.
• Bachelor's degree in a relevant field; advanced degree a plus.

Preferred

• Familiarity with Adobe Experience Platform, Customer Journey Analytics, Microsoft Dynamics 365, and Workfront — how each behaves as part of a broader ecosystem.
• Exposure to AI-driven journey orchestration or personalization use cases.
• Experience in professional services, financial services, or another B2B environment where the product is expertise and relationships rather than a physical good.
• Background in marketing analytics, buyer journey measurement, or creative operations — you understand what the underlying data and workflows are ultimately supposed to enable.

Benefits

• At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.