MarTech Lead, DCoE and MarTech, AWS Marketing

New York City, NY (On-site)

$83K/yr – $152K/yrSenior Level6+ years expFull time

Posted 9 days ago

Job Description

Responsibilities

  • Hands-on experience, validation, and optimization of Adobe Experience Platform (AEP), including Real-Time CDP, Adobe Journey Optimizer (AJO or AJO B2B), and Customer Journey Analytics (CJA)
  • Translate campaign strategies into platform-native journey architectures, defining entry criteria, branching logic, channel sequencing, and exit conditions
  • Lead platform issue triage and resolution, working directly with Adobe technical teams on P0/P1 defects, patches, and production readiness gates
  • Configure and maintain data ingestion pipelines, schema design (XDM), datasets, merge policies, destination syncs, and CJA reporting dashboards
  • Configure, test, and launch automated campaigns, reporting, and list segmentation within MarTech Platform
  • Troubleshoot technical challenges across platforms, design and implement solutions to overcome integration and performance issues
  • Understand complex business problems, relate them to platform capabilities, and design scalable solutions that drive operational efficiency and business outcomes
  • Build and implement Agentic AI solutions leveraging Adobe's AI Agent ecosystem and MCP server architecture to optimize marketing operations, automate workflows, and reduce manual intervention across the platform
  • Develop and present data-driven recommendations to leadership, synthesizing platform performance, adoption metrics, and opportunity analysis into clear narratives

Requirements

  • Experience in driving end to end delivery, and communicating results to senior leadership
  • 6+ years of experience in Marketing Automation, MarTech, or Customer Data Platform roles
  • 5+ years of hands-on experience with Adobe Experience Platform (AEP), including Real-Time CDP, AJO/AJO B2B, and CJA
  • 5+ years of experience with marketing automation platforms (Marketo preferred), including campaign configuration, lead scoring, nurture programs, and API integrations
  • Deep expertise in identity resolution architecture, XDM schema design, data ingestion (batch and streaming), merge policies, and audience segmentation

Preferred

  • Experience performing complex business case analysis to justify technical decisions and presenting the justification to management in a high-level review
  • Experience in Agile or Scrum software development methodologies
  • Experience implementing change management successfully transitioning programs into large-scale operations
  • Familiarity with Salesforce (SFDC) and paid media platform integrations
  • Experience with data visualization tools (Tableau, CJA, or equivalent)
  • Data fluency, including ability to define KPIs, build measurement frameworks, perform root cause analysis, and present insights to executive audiences
  • Certification in Adobe Experience Platform (AEP Developer or Architect) or Marketo Certified Expert
  • Experience defining and implementing data governance frameworks and identity strategies across complex, multi-system environments

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off, and parental leave
  • Learn more about our benefits at https://amazon.jobs/en/benefits
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Salaries

Posted range

$83K/yr – $152K/yr

Taken straight from the job posting.

See all Amazon salaries

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MarTech Lead, DCoE and MarTech, AWS Marketing

Amazon · New York City, NY · On-site