Responsibilities

• Define AI-enabled MarTech architecture patterns across customer engagement, campaign orchestration, personalization, and marketing operations.
• Design modern marketing workflows leveraging AI agents, copilots, workflow automation, and decisioning capabilities.
• Identify opportunities for AI-driven optimization across campaign planning, segmentation, audience activation, content operations, and analytics.
• Develop architecture blueprints spanning:
• - Customer Data Platforms (CDPs)
• - Campaign management systems
• - Personalization platforms
• - Decisioning engines
• - AI services and workflow automation platforms
• Assess existing MarTech ecosystems and define modernization strategies and roadmaps.

Requirements

• 8+ years of experience in MarTech, Customer Experience, Digital Marketing, or Marketing Technology Architecture.
• Strong understanding of enterprise marketing ecosystems and customer engagement platforms.
• Experience in one or more of the following: Campaign Orchestration; Customer Decisioning; Marketing Automation; Customer Data Platforms (CDP); Personalization Platforms; Marketing Analytics & Measurement; Content Operations / DAM Workflows
• Practical understanding of: Generative AI (GenAI); Large Language Models (LLMs); AI Agents; Copilot Architectures; Retrieval-Augmented Generation (RAG); Workflow Automation
• Experience designing API-driven enterprise integration solutions.
• Ability to translate business requirements into scalable technology solutions.
• Strong stakeholder management, communication, and workshop facilitation skills.

Preferred

• Agentic workflow platforms
• Multi-agent orchestration
• Real-time event-driven marketing
• Marketing copilots
• Content supply chain modernization
• AI governance for marketing ecosystems
• GEO / AI-search optimization
• Experimentation and optimization platforms