Responsibilities

• As a member of the Marketing & Brand team, reporting to the Director of Product Marketing, this position will develop compelling, audience-centered marketing messages that drive action in support of our services and products.
• The position will support the marketing aspects of new program and product launches, including support of sales and service enablement efforts.
• In addition, the position will be responsible for identifying and developing collateral materials with compelling narratives that engage and educate our audiences.

Requirements

• Candidates must live in the United States.
• Willing to travel to attend twice annual Common App Retreat.
• 3-5 years of experience.
• Bachelor’s degree in communications, journalism, English, marketing, or a related field, or an equivalent combination of education and experience.
• Experience creating personal-targeted materials and resources (e.g., email campaigns, sales enablement resources, lead generation collateral).
• Familiarity with email marketing platforms, digital publishing tools, and Google suite.
• Collaborative mindset and ability to translate complex ideas into compelling content.
• Writing that drives action: Mastery of audience-targeted content creation with the ability to transform product releases, services, and product engagement into clear and motivating written material.
• Critical thinking and pattern recognition: Ability to analyze engagement metrics, audience research, and feedback to develop a deep understanding of targeted audience pain points, priorities, and needs.
• Complex project coordination: Exceptional organizational skills with the ability to manage multiple deadlines and navigate the needs of diverse stakeholders independently.

Nice to Have

• Experience with project planning and management.
• Prior experience in a fast-paced working environment, including but not limited to state or federal government or agency experience.
• Knowledge of key issues in higher education.
• Experience in higher education.
• Experience working for non-profits, educational institutions, or education technology.

Benefits

• Work-Life balance
• Virtual-first office
• Paid Time Off (PTO)
• Seven company-wide holidays
• Nine floating holidays*
• Sick leave
• Monthly mental health day
• Virtual-first support
• Choice of PC or MAC laptop
• May choose an external monitor, keyboard, mouse, and/or headset
• One-time office set-up stipend
• Monthly remote work stipend
• Monthly mobile stipend
• Financial security
• Market-based salaries
• Performance-based bonus
• 403(b) retirement plan
• 5% company contribution
• additional 5% company match
• 3-year vesting schedule