Marketing Website Content Owner, Analyst

New York, USA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive the internal marketing website content strategy and publishing, coordinating cross‑functional storytelling.

  • Own content strategy, collection, and publication for the internal site.
  • Must-have: Bachelor’s degree and 1+ year in marketing or website content.
  • Standout: AI-powered content generation and site performance insights for leadership.

Job Description

Responsibilities

  • Develop and refine the content strategy for the internal marketing website. Manage the collection, organization, and publication of content to ensure relevance and impact.
  • Utilize AI tools and platforms to generate, enhance, and personalize website content, ensuring efficiency and innovation in storytelling.
  • Analyze website and content performance data to understand what’s working, identify opportunities, and drive adoption. Use insights to continually improve the strategy.
  • Partner with CMO and functional teams to identify and prioritize content, ensuring the right stories are showcased at the right time.
  • Work with product and technology teams on website development, deployment, and ongoing updates to enhance user experience.
  • Collaborate with communications teams to promote new content and drive awareness of the website across the organization.
  • Present progress, insights, and recommendations to the Marketing Leadership Team. Demonstrate strong communication skills and professionalism in all interactions

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 1+ year of work experience in a Marketing role and/or website content role
  • Strong written and verbal communication skills
  • Analytical mindset with experience using data to drive decisions
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Collaborative team player with a proactive approach
  • High level of professionalism and executive presence; comfortable presenting to senior leaders

Preferred

  • Experience with website content management systems (CMS)
  • Google Analytics or similar tools experience

Benefits

  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
  • Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
  • Additional details about total compensation and benefits will be provided during the hiring process.

Marketing Team

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