Responsibilities

• Manage daily tasks that support ongoing marketing initiatives, ensuring timely and efficient execution across various campaigns and projects.
• Support the development and implementation of marketing strategies while collaborating with cross-functional teams including Buying, Marketing, Graphics, Programming, and Photo/Video to ensure cohesive and aligned marketing efforts.
• Craft accurate, helpful, and engaging product descriptions and digital content that reflect brand expertise, maintain a consistent voice, and enhance the customer experience across multiple platforms.
• Assist in the planning and development of marketing strategies aimed at increasing customer engagement, brand awareness, and conversion rates.
• Ensure consistency of brand messaging, voice, and visual identity across all marketing channels, including digital and print.
• Collaborate on the execution of brand marketing initiatives, including seasonal campaigns, product launches, and promotional events.
• Gather and organize vendor assets (e.g., images, copy, product specs) and distribute them to relevant departments for use in marketing materials.
• Support the facilitation and implementation of marketing strategies across multiple platforms, such as email, web, social media, and print.
• Work cross-functionally with Buying, Graphics, Programming, and other departments to maintain a marketing calendar, identify key products, and coordinate promotional efforts.
• Input and format marketing projects into project management software; ensure all details, deadlines, and dependencies are accurately documented.