Responsibilities

• Assist in developing and implementing multichannel marketing strategies across social media platforms, email campaigns, print advertising, and digital channels such as Google AdWords and Facebook Advertising.
• Support the creation of engaging content for websites, blogs, social media posts, and promotional materials using content marketing best practices.
• Help manage marketing automation tools and CRM systems to streamline outreach efforts and improve demand generation marketing initiatives.
• Contribute to SEO efforts by optimizing website content and conducting research to improve search engine rankings.
• Analyze web analytics reports using Google Analytics and other tools to evaluate campaign performance and inform data-driven decision making.
• Collaborate with cross-functional teams including product management, sales, and graphic design to ensure cohesive messaging and branding across all channels.
• Assist in managing marketing projects from inception through execution, ensuring deadlines are met while maintaining high-quality standards.

Requirements

• Strong knowledge of SEO techniques and experience with web analytics reporting tools like Google Analytics.
• Proficiency in digital marketing platforms including Google AdWords, Facebook Advertising, and social media advertising campaigns.
• Familiarity with content management systems such as WordPress and basic HTML skills for website updates.
• Experience with Adobe Creative Suite (Photoshop, Illustrator) for graphic design and visual content creation.
• Ability to craft compelling copy for various formats including email marketing, social media posts, and promotional materials.
• Understanding of marketing automation tools and CRM systems to support demand generation efforts.
• Excellent teamwork skills with the ability to collaborate effectively across departments while managing multiple projects simultaneously.
• Knowledge of B2B marketing strategies, performance marketing techniques, and e-commerce platforms is a plus