Marketing Technology Systems Manager at Favor | Austin, TX

Favor

Marketing Technology Systems Manager

Austin, TX (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

Job Summary

Drive data governance and martech platform health by owning data taxonomy, CDP usage, and end-to-end tool integrations.

Must-have: 4-5 years in a technical Marketing Operations or MarTech role with hands-on CDP experience (Segment, mParticle).
Standout: Primary owner for platform enhancements, from data events to QA of integrations.

Job Description

Responsibilities

Data Governance & Taxonomy: Serve as the "source of truth" for our marketing data. Design and maintain CDP tracking taxonomies, enforce data standards, and ensure our events and attributes remain clean and actionable across the entire martech ecosystem.
Platform Administration: Serve as the primary technical point of contact for our core tools, e.g. CDP, MMP, and LCM automation platforms. You’ll handle the "health of the machine," including monitoring API limits, managing user permissions, and troubleshooting system-level errors.
Technical Solutioning & Implementation: Partner with Data Science, Engineering, and Product to translate marketing use cases into detailed technical specifications. You will serve as the primary project lead for platform enhancements—from defining new data events and personalization models to overseeing the end-to-end implementation and QA of new tool integrations.
Enablement & Self-Service: Build the MarTech “playbook” for MarOps and the broader marketing team. Create template libraries, training resources, and standardized self-service workflows that allow team members to execute high-quality work independently and safely.
Documentation & Standards: Maintain a comprehensive library of our marketing architecture, ensuring all integrations, schemas, and logic-based workflows are well-documented for future scale.
Performance Signal Management: Support our Paid Media team by maintaining the technical "hooks" for performance marketing, such as Conversion APIs (CAPI) and MMP deep-linking (Branch).

Requirements

Relevant Bachelor’s degree or certification in IT, Marketing, or related fields.
4-5 years in a technical Marketing Operations, MarTech, or Growth Engineering role.
Hands-on experience with Segment, mParticle, or similar data orchestration CDPs. You are comfortable managing schemas and debugging event delivery.
Experience in modern lifecycle automation platforms such as Braze, Iterable, or customer.io.
Proficiency in HTML/CSS for email and experience with logic-based templating languages (Liquid) preferred.
A strong understanding of REST APIs, JSON, and Webhooks. You can read technical documentation and troubleshoot a data payload with ease.
Familiarity with SQL and relational databases - plus a solid grasp of how data should be structured for marketing automation and analytics.
Proven ability to document technical workflows and act as a liaison between Marketing and Engineering/Product teams.
Bonus: familiarity with Mobile Measurement Partners (MMPs) and privacy frameworks (ATT, GDPR) impact tracking and attribution.

Preferred

HTML/CSS for email and experience with logic-based templating languages (Liquid) preferred.
Bonus points for experience with Mobile Measurement Partners (MMPs) and an understanding of how privacy frameworks (ATT, GDPR) impact tracking and attribution.

Benefits

We offer premium health, vision, dental, and life insurance, alongside 401(k) options.
We go beyond the basics, while also throwing in a Favor Gold subscription and H-E-B discounts!
Paid time off (PTO): We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.
Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.
Community : Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.
Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!
In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.