Responsibilities

• Marketing Technology Domain Ownership: Own the translation of marketing use cases into scalable technology solutions across platforms (e.g., CDP, campaign tools, personalization).
• Partner with engineering and data teams to define data flows, integrations, and activation strategies.
• Evaluate trade-offs across marketing platforms to ensure long-term scalability and efficiency.
• Strategic Product Execution: Partner with product leaders to translate high-level product strategy into executable backlogs, ensuring alignment with enterprise priorities and business objectives.
• Own the translation of marketing use cases into scalable technology solutions across platforms (e.g., CDP, campaign tools, personalization)
• Partner with engineering and data teams to define data flows, integrations, and activation strategies
• Evaluate tradeoffs across marketing platforms to ensure long-term scalability and efficiency
• Rapidly assess and understand key product features that will have a significant impact on the assigned squads.
• Work with various squads to craft clear and concise user stories with defined acceptance criteria.
• Lead sprint demos and ensure the successful delivery of features that meet predefined business criteria.

Requirements

• Experience owning or contributing to marketing technology platforms or ecosystems.
• Familiarity with customer data, campaign execution, personalization, or measurement systems.
• Foster upskilling opportunities across teams, elevating capabilities in areas that need development to support a culture of continuous improvement and innovation.
• Strong organizational and prioritizations skills.
• Data and solutions driven.
• Innovative thinker and problem solver.
• High adaptability, strategic, and detail oriented.
• Deliver value by translating user stories into high-level product enhancements.
• Ability to work in a fast-paced, dynamic environment.
• Ability to plan and carry out responsibilities with passion, enthusiasm, and a can-do attitude.

Preferred

• Working knowledge of agile methodology and scrum implementation
• Knowledge of key performance metrics with focus on analytics and optimization
• Experience using Excel, Tableau and/or Power BI for data-driven analysis
• Strong project management, organizational, and prioritizations skills
• Knowledge of key performance metrics for omni-channel with focus on analytics and optimization
• Commerce/retail experience, preferably within Delta Air Lines or competitor in travel industry

Benefits

• Competitive salary, industry-leading profit sharing program, and performance incentives
• 401(k) with generous company contributions up to 9%
• New hires are eligible for up to 2-weeks of vacation. This is earned for use in the following vacation year (April 1 – March 31)
• In addition to vacation, new hires are eligible for up to 56 hours of paid personal time within a 12-month period
• 10 paid holidays per calendar year
• Birthing parents are eligible for 12-weeks of paid maternity/parental leave
• Non-birthing parents are eligible for 2-weeks of paid parental leave
• Comprehensive health benefits including medical, dental, vision, short/long term disability and life insurance benefits
• Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages
• Holistic Wellbeing programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health