Marketing Technology Manager (2 Openings)

District of Columbia, USA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 days ago

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Job Summary

Owns technology programs end-to-end across discovery, roadmap, and delivery, guiding strategy, stakeholder engagement, and adoption while aligning with enterprise data and compliance.

  • Owns product strategy and roadmaps that align with business goals
  • Leads cross-functional, agile delivery and stakeholder engagement

Job Description

Responsibilities

  • Manages technology projects and collaborates with cross-functional teams to determine resources needed and responsibly stewards them, tracks progress against established timelines, plans for and supports adoption through stakeholder engagement and training coordination. Collaborates across teams during the discovery phase to assess value, usability, and feasibility and organizational impact of enhancement concept and experience.
  • Provides strategic guidance on the department's technology roadmap and manages the process of designing and implementing improvements and new functionality in technology applications.
  • Creates product strategies and roadmaps based on a deep understanding of the product technology stack, department goals and consumer needs.. Leads technical engagements utilizing an agile planning and development methodology.
  • Acts as a business liaison with technology and vendors and support end users through coordinated communication, training and rollout activities. Provides counsel to other business units in the execution of technology initiatives and digital engagement. Collaborates with stakeholders to identify opportunities to streamline technology processes that support the business unit. Engages with internal and external vendor teams to establish priorities, manage work requests, and ensure on-time delivery of enhancements.
  • Gathers an in-depth understanding of the enterprise's technical landscape, data management practices, workflows, and data available across the enterprise. Advises on data accuracy and integration best practices, as needed.
  • Defines and translates strategic business ideas into technical product implementations utilizing actionable, digestible user stories and acceptance criteria, ensuring all organizational, regulatory, and strategic compliance requirements and objectives are met.
  • Utilizes technology to advance AARP and organizational priorities.. Serves as a resource within their business unit on appropriate tools/software and shares expertise openly and accessibly to advance business unit priorities and projects and to meet critical goals.

Requirements

  • Bachelor's degree in Information Technology, Computer Science, Business Administration, Management Information Systems, or a related field; advanced degree preferred.
  • 10+ years of progressive experience leading business technology initiatives, digital transformation projects, and enterprise application management.
  • Proven ability to develop and execute technology strategies, roadmaps, and product plans that align with organizational objectives and deliver measurable business value.
  • Extensive experience managing the full technology lifecycle, including requirements gathering, solution design, implementation, adoption, enhancement, and ongoing support.
  • Demonstrated success leading cross-functional teams and collaborating with business stakeholders, technology partners, and external vendors in a complex, matrixed environment.
  • Strong knowledge of agile methodologies, product management practices, user story development, and technology delivery frameworks.
  • Experience with enterprise data management, systems integration, process improvement, and the application of technology solutions to enhance organizational performance.
  • Exceptional communication, relationship management, and stakeholder engagement skills, with the ability to translate business needs into technical solutions and drive adoption across the organization.
  • AARP will not sponsor an employment visa for this position at this time.

Benefits

  • AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
AARP logo

AARP

3.9 Glassdoor

What we do might surprise you!AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities. Our social impact work in health security, financial resilience, and personal fulfillment is at the heart of what we do. With offices in every state plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, we live and work in the communities we serve. We listen to what people need and want, and offer programs, services and trusted information that are directly relevant to them. State offices also work with our national office to amplify our members’ voices at the local and federal levels to help empower people 50 and above to choose how they live and work as they age. From being a force for positive change to producing the nation’s largest-circulation magazine – the full scope of what we do might surprise you! That’s why people who are excited by unique opportunities and galvanized by meaningful challenges come to work at AARP.

Founded in 1958
Washington, District of Columbia, USA
6.5K employees (823 in marketing)
72% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
42.7M
Monthly Google Ads Budget
$4.6M
Traffic Source Mix
Search
23.5%
Direct
71.1%
Referral
3.8%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~6.5K

Marketing Team

Marketing Team Size
707 (11% of company)
Median Career Experience
17 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Last Raise
Grant, 7 years ago

Funding History

  • Jul 2019
    Grant

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