Responsibilities - Define and own the end-to-end data architecture strategy for the marketing technology ecosystem. - Design scalable customer data solutions supporting identity resolution, segmentation, attribution, and personalization. - Architect integrations across Customer Data Platforms (CDPs), CRM systems, cloud data platforms, and marketing activation tools. - Establish enterprise standards for data modeling, governance, quality, privacy, and security. - Design batch, streaming, and event-driven data architectures that support real-time customer engagement. - Enable advanced analytics, business intelligence, AI/ML, and campaign optimization initiatives. - Partner with marketing, analytics, engineering, and enterprise architecture teams to align technology roadmaps and business objectives. - Lead architecture reviews, governance forums, and strategic technology decision-making.