Marketing and Student Recruitment Manager
Richmond, VA (Hybrid)
Salary Not AvailableMid LevelPart time
Posted 7 days ago
Job Summary
Own and drive the marketing and student recruitment strategy at ION, combining strategic planning with hands-on delivery across digital and offline channels to grow applications and enrollments.
- Lead data-driven campaigns across SEO, PPC, social, content, CRM and events
- Manage budgets, measure ROI and optimise opportunities for growth
Job Description
Responsibilities
- Lead and deliver our marketing and student recruitment strategy.
- Take ownership of marketing and recruitment activity at ION.
- Develop and implement an integrated, data-led strategy across digital and offline channels, including SEO, PPC, paid advertising, social media, content marketing, email marketing, CRM, website optimisation, partnerships and events.
- Identify opportunities for growth, develop campaigns, manage budgets and measure return on investment.
- Get involved in content creation, campaign delivery, CRM management, data analysis and optimisation.
- Move between strategic thinking and practical delivery, taking ownership of your work and making a measurable contribution to ION's student recruitment objectives.
Requirements
- An ability to work at pace and demonstrate initiative
- An understanding of/interest in nutritional therapy or nutrition and wellbeing
- A sense of fun with a strong professional ethic and the ability to get things done
- Experience managing budgets and reporting against KPIs and targets
- A strong understanding of marketing and recruitment metrics, conversion, acquisition costs, attribution and ROI.
- Experience using website and marketing analytics to inform decision-making
- Strong CRM experience, including segmentation, prospect journeys, automation and lead nurturing
- Copywriting skills and ability to repurpose content for SEO, websites and social media
- Experience developing and delivering multi-channel marketing campaigns
- Understanding of how to optimise the UX/UI of websites
Benefits
- A friendly, inclusive, and values-driven working culture
- Employee assistance programme (for you and your family)
- A fun working environment with socials throughout the year
- Flexible approach to home working
- Learning and development opportunities
- Free nutritional therapy consultations with a Student Nutritional Therapist (for you, your family, and friends)
- Generous holiday entitlement
- Contributory pension scheme
Marketing Team
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