Marketing Student Assistant (Communications & Public Relations)

San Luis Obispo, CA (On-site)

Salary Not AvailablePart time

Posted 4 months ago

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Job Description

Definition and Purpose
Under the supervision of Assistant Coordinator—Marketing (Communications and Outreach), the Marketing Student Assistant addresses the needs of the Public Relations, Communications, and Marketing Department and ASI programs and services in researching, implementing, and developing guidelines and procedures for marketing and communications of the ASI brand and events. This position is responsible for coordinating production and distribution of promotional materials and requests, drafting and editing content, administering ASI's social media marketing strategy, developing strategies to increase participation in sponsored activities and programs, and representing the ASI brand across ASI social media platforms and at events as needed.
Requirements
Educational Requirements and Qualifying Experience
  • Must be a currently enrolled student at Cal Poly with a minimum of 6 units. Graduate students must carry 4 units.
  • Marketing, journalism, or public relations major preferred.
  • Must be highly organized and have great time management and planning skills.
  • Excellent oral and written communication skills.
  • Photography skills preferred.
  • Demonstrated experience in social and digital media.
  • Experience with customer service.
  • Experience with marketing, advertising, communications, or public relations.
  • Experience with administration, supervision, leadership, or management.
  • Experience with ASI program participation preferred.
  • General knowledge of program services.
  • Self-starter
  • Positive attitude, detail, and customer-oriented with excellent multitasking abilities
Supervisory Responsibilities
  • None
Essential Duties and Responsibilities
  • Assist with ensuring that ASI program identity standards, professionalism, and consistency are maintained and met through production of collateral material, display cases, promotional material, and marketing information.
  • Assist with the development, implementation, and revisions of the ASI Marketing/Communication Plan.
  • Generate creative, original content and assist with management of ASI's social media marketing strategy across all platforms, including but not limited to Instagram, Facebook, LinkedIn, YouTube.
  • Create and disseminate digital content, including but not limited to apps, e-newsletters, press releases, Cal Poly Now posts, and presentations for ASI programs and services.
  • Create, edit, and review written copy, including but not limited to blogs, e-newsletters, press releases, Cal Poly Now, Cal Poly Portal Announcements, email communications, and presentations for ASI programs and services.
  • Support market research and assessment efforts (surveys, focus groups, campus needs analysis, etc.).
  • Coordinate and/or assist with promotions of ASI programs and services.
  • Gather and organize content for graphic requests and communication plans.
  • Distribute final digital assets to appropriate areas for posting.
  • Post and deliver marketing materials; distribute materials to ASI programs and other campus organizations.
  • Set-up promotional displays.
  • Work as an ASI representative at events when available and serve as a knowledgeable program ambassador at all times.
  • Provide excellent customer service while maintaining positive, professional relationships with staff and campus community members.
  • Assist in the planning of special promotions or events and coordination of special projects, including but not limited to sponsorships, scheduling, contracts, etc.
  • Collaborate and assist in the coordination of public relations and marketing for ASI programs and services.
  • Develop and implement creative and original marketing strategies and tactics.
  • Act as liaison and outreach facilitator between campus groups/clubs/residence halls, promotional agencies and ASI programs.
  • Assist and when necessary, coordinate photographers or videographers and participants during promotional photo or video shoots.
  • Collaborate with ASI graphic designers, photographers, and videographers on marketing campaigns and collateral material.
  • Research, identify, and apply new strategies or tools for marketing, outreach, and communication efforts.
  • Hold regularly scheduled office hours, attend all mandatory meetings/workshops/retreats, and support a safe work environment.
  • Maintain prompt hours and follow absence procedures.
  • Adhere to and enforce all ASI departmental policies and procedures.
  • Maintain familiarity with evacuation plan for work area.
Other Duties And Responsibilities
  • The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in ASI policy as a condition of their employment.
  • Other duties as assigned.
Period of Employment
Employment with this organization is of an "at will" nature, which means that the employee may resign at any time and ASI may discharge the employee at any time with or without cause.
Benefits
Compensation and Hours
  • Hourly Pay Rate: $16.90 per hour
  • Hourly Pay Range: $16.90 per hour - $16.90 per hour
Requires Spring 2026, Summer 2026, and Fall 2026 work availability
Date Revised: 03/09/2026
The Associated Students, Inc. Is an Equal Opportunity Employer.
Cal Poly Associated Students, Inc logo

Cal Poly Associated Students, Inc

Associated Students, Inc. (ASI) is an inclusive, empowering, student-driven organization committed to providing programs, services, and facilities that enhance and develop the student learning experience. Cal Poly students are stakeholders in ASI and have access to leadership positions through Student Government and on-campus employment. All of these opportunities are designed to complement Cal Poly’s educational mission, support a balanced education, and give students ownership and pride in their college experience.ASI offers an extensive network of services to support the university's academic mission and to enrich student life beyond the classroom through job opportunities, activities, and unforgettable experiences. With ASI, students are given the tools to establish the skills, knowledge, and relationships to carry them into the future.ASI is fully invested in student success and we are here to provide state-of-the-art, well-managed facilities, programs, and resources to help students reach their full potential. Our broad spectrum of programming and services includes on-campus events, student clubs, student employment, leadership positions through ASI Student Government, and much more all housed within our managed facilities: Julian A. McPhee University Union, Cal Poly Recreation Center, Orfalea Family and ASI Children's Center, Cal Poly Sports Complex, and Doerr Family Field.ASI continues to relish in our heritage of serving the students. We employ more than 550 Cal Poly students in a wide variety of job positions. ASI jobs are located on campus and offer flexible scheduling.ASI also employs approximately 78 full-time and part-time career employees. Our employees make up a dynamic team that support the students of Cal Poly in achieving their ultimate college experience. ASI offers competitive wages and excellent benefits for full-time staff. Join our team today!

Founded in 1964
San Luis Obispo, California, USA
374 employees (35 in marketing)