Responsibilities

• Assist with ensuring that ASI program identity standards, professionalism, and consistency are maintained and met through production of collateral material, display cases, promotional material, and marketing information.
• Assist with the development, implementation, and revisions of the ASI Marketing/Communication Plan.
• Generate creative, original content and assist with management of ASI’s social media marketing strategy across all platforms, including but not limited to Instagram, Facebook, LinkedIn, YouTube.
• Create and disseminate digital content, including but not limited to apps, e-newsletters, press releases, Cal Poly Now posts, and presentations for ASI programs and services.
• Create, edit, and review written copy, including but not limited to blogs, e-newsletters, press releases, Cal Poly Now, Cal Poly Portal Announcements, email communications, and presentations for ASI programs and services.
• Support market research and assessment efforts (surveys, focus groups, campus needs analysis, etc.).
• Coordinate and/or assist with promotions of ASI programs and services.
• Gather and organize content for graphic requests and communication plans.
• Distribute final digital assets to appropriate areas for posting.
• Post and deliver marketing materials; distribute materials to ASI programs and other campus organizations.

Requirements

• Must be a currently enrolled student at Cal Poly with a minimum of 6 units. Graduate students must carry 4 units.
• Must be highly organized and have great time management and planning skills.
• Excellent oral and written communication skills.
• Self-starter
• Positive attitude, detail, and customer-oriented with excellent multitasking abilities.
• Experience with customer service.
• Experience with marketing, advertising, communications, or public relations.
• Experience with administration, supervision, leadership, or management.
• General knowledge of program services.

Preferred

• Marketing, journalism, or public relations major preferred.
• Photography skills preferred.
• Demonstrated experience in social and digital media.
• Experience with ASI program participation preferred.