Responsibilities

• Support the development and execution of marketing strategies that help connect with key audiences, strengthen performance across channels, and advance business priorities in a competitive and highly regulated market.
• Partner across marketing, communications, analytics, and business teams to translate customer insights, market information, and performance data into actionable recommendations and coordinated plans.
• Contribute to integrated marketing efforts that support organizational goals, enhance the customer experience, and deliver measurable results.
• Turn information into action; collaborate across teams, manage multiple priorities, and contribute to initiatives that span channels and touchpoints.
• Combine curiosity, organization, and strong communication skills to help move work forward.

Requirements

• Bachelor’s degree in marketing or related field, or equivalent relevant experience.
• Minimum of 3 years of experience in brand, performance, or digital marketing.
• Experience developing and executing marketing strategies or campaigns with measurable outcomes.
• Ability to translate data and insights into actionable marketing strategies.
• Working knowledge of marketing measurement and analytics.
• Strong written and verbal communication skills, with the ability to present recommendations clearly.
• Ability to collaborate effectively across cross-functional teams and manage stakeholders.
• Strong organizational and prioritization skills, managing multiple initiatives simultaneously.
• Proficiency with Microsoft Office tools (Word, Excel, PowerPoint) and familiarity with AI-enabled tools (eg.,Copilot).
• Experience using marketing technology platforms to execute and optimize campaigns.

Preferred

• Experience owning discrete marketing campaigns for segments, products, or initiatives.
• Experience with integrated or omnichannel marketing efforts.
• Exposure to customer segmentation, personas, or journey mapping.
• Experience in regulated industries such as health insurance, financial services, or similar.
• Familiarity with account-based marketing (ABM) or partner/channel strategies.

Benefits

• Learn more about our unique benefit offerings here.