Responsibilities

• Lead marketing strategies that capture, nurture, and convert customer intent across demand-capture experiences, including digital entry experiences, local discovery experiences such as the Branch & ATM Locator and local search listings, as well as remarketing and re-engagement programs.
• Partner closely with Analytics, Product, Digital, and Marketing teams to define key business questions and measurement needs, and translate insights into audience strategies, customer experiences, and growth opportunities.
• Evaluate customer journeys and intent signals to identify opportunities to improve conversion and acquisition outcomes.
• Support the development and launch of new growth initiatives and strategic programs.
• Contribute to roadmap planning and a robust test-and-learn agenda designed to uncover new growth opportunities.
• Proactively identify emerging opportunities, challenge conventional thinking, and develop innovative strategies and test-and-learn initiatives that drive incremental growth.
• Build relationships across a matrixed organization to influence decision-making, drive alignment, and deliver results.
• Analyze performance trends and communicate insights, opportunities, and recommendations to stakeholders and leadership.
• Stay informed on emerging trends, technologies, and marketing practices to identify new opportunities for growth.

Requirements

• 5+ years of experience in marketing, digital strategy, growth marketing, customer acquisition, or a related field.
• Proven ability to develop and execute data-driven marketing strategies that drive measurable business outcomes.
• Strong analytical and problem-solving skills, with the ability to leverage data to identify key business questions and opportunities, and translate insights into marketing strategies.
• Ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.
• Experience working cross-functionally and influencing stakeholders across a matrixed organization.
• Strong communication and presentation skills, with the ability to tailor recommendations for different audiences.
• Experience supporting roadmap development and test-and-learn strategies.
• Curious about emerging technologies and open to experimenting with new tools, including AI, to improve how work gets done and uncover new opportunities.
• Strong proficiency in Microsoft Excel and PowerPoint.

Preferred

• Experience developing customer acquisition, remarketing, re-engagement, conversion optimization, or demand-capture strategies.
• Experience with local search, local discovery, customer intent signals, or digital customer journey optimization.
• Experience working within large, highly matrixed organizations.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.