Responsibilities

• Own the Mission: Ideate, plan, and resource in-market campaigns & activations. You aren't just attending the event; you’re coming up with new ideas, planning their execution, and making sure it runs seamlessly from concept to completion.
• Market Research: Use AI-assisted tools and in-market research to conduct deep-dive research into consumer segments and competitors, helping us stay three steps ahead of the competition.
• Architect: Draft campaign briefs, positioning summaries, and creative concepts that define how our brand shows up in the wild.
• Liaison: Act as the primary point of contact for on-campus and off-campus entities, building the relationships that make our marketing activities possible.
• Executive Visibility: You won't just do the work; you’ll report on it. You will prepare executive-ready summaries and present your planning materials directly to leadership.

Requirements

• Currently enrolled at the University of Miami (FL) in an undergraduate or graduate program focused on Business, Sports Marketing or Administration, Interactive Media, Entrepreneurship, Public Relations, Advertising, or Communications
• GPA of 3.3 or above
• Coursework in sports marketing, experiential marketing, brand marketing, community-based marketing, operations, and/or innovation
• Strong communication, structured thinking, organization, and problem-solving skills
• Interest or current education focus in field marketing, experiential branding, or regional marketing strategy
• Interest in telecom, media, wireless, or digital platforms is a plus
• Intermediate AI literacy (ChatGPT, analytics tools, AI-assisted research/content)
• Experience producing digital content for internet and social media platforms
• Successful completion of a pre-employment screen including a reference check and criminal background check
• Interested in community-centered strategies and event-led growth across large-scale retail environments
• Analytical experience in using data to drive decision making
• Roll-up-the-sleeves mentality with a comfort level moving seamlessly from executive boardrooms to events in the community
• Comfortable working in a fast-paced, cross-functional environment
• Must be based in the Miami area for the duration of the program
• Capability to fulfill duties through remote work, field-based activities, or occasional travel as necessary

Preferred

• Interest in telecom, media, wireless, or digital platforms is a plus