Marketing Strategy, Planning, and Operations Manager, Reality Labs

Responsibilities

• Lead integrated marketing planning processes for Reality Labs products, including annual and quarterly planning cycles that align marketing strategy to Wearables, VR, and Horizon product roadmaps and business objectives
• Develop and maintain the operational frameworks, workflows, and governance structures that enable the Reality Labs Marketing team to execute campaigns and programs efficiently across wearables and spatial computing product lines
• Define and track key performance indicators for Reality Labs marketing investments, synthesizing data across channels to surface insights and inform strategic tradeoffs for leadership
• Partner with finance and marketing leadership to manage budget allocation and forecasting across the Reality Labs product portfolio, ensuring resources are directed toward highest-impact initiatives
• Identify gaps in planning processes and implement scalable solutions that reduce friction and improve cross-functional coordination across marketing, product, and go-to-market teams
• Build and deliver executive-level communications, including strategy briefings, planning readouts, and performance reviews tailored to diverse audiences including marketing and business leadership
• Drive alignment across Reality Labs marketing sub-teams and cross-functional stakeholders by facilitating goal-setting, prioritization, and accountability mechanisms
• Leverage AI-integrated workflows to accelerate planning, reporting, and operational processes, and share learnings to scale adoption across the marketing organization
• Proactively identify strategic risks and opportunities within the Reality Labs marketing operating model and develop mitigation plans that minimize disruption to campaign execution
• Serve as a subject matter expert on Reality Labs marketing operations, advising peers and partners on best practices for planning, prioritization, and performance measurement in the AR/VR space

Requirements

• 8+ years of experience in marketing strategy, planning, operations, or related fields
• Experience leading cross-functional initiatives and influencing senior stakeholders without direct authority
• Experience with strategic planning processes, including annual planning, goal-setting, and resource allocation
• Experience synthesizing complex data into actionable insights and executive-level recommendations
• Experience Experience prioritizing competing workstreams based on impact, deadlines, and stakeholder needs
• Experience with budget management and financial planning within a marketing organization

Preferred

• Track record of designing and scaling operational processes in high-growth, matrixed environments
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with go-to-market (GTM) planning and execution for consumer products
• Experience in consumer technology, hardware, AR/VR, or retail marketing
• Experience with marketing performance measurement and analytics frameworks
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience building and presenting to executive and C-suite audiences
• Experience driving AI adoption and workflow transformation within a marketing or operations organization