Responsibilities

• Strategy & Planning: Own and develop the annual marketing strategic plan for BMC.
• Investment & Budget: Lead budget planning, marketing investment decisions, and the creation of detailed business cases.
• Audience: Define the customer segmentation and audience strategy in partnership with the Marketing Intelligence and Insights teams.
• Goals & Cadence: Manage BMC goal and priorities tracking, and establish the BMC operating cadences and planning rhythms.
• Special Projects: Oversee special projects essential to the department's strategic roadmap.
• Data-Driven Strategies: Partner with Marketing Intelligence and Insights teams to translate data into actionable plans and investment decisions.
• Performance Benchmarks: Define and track key performance indicators (KPIs) to measure overall marketing performance and iterate on strategies accordingly.
• Cross-Functional Coordination: Work closely with Brand Marketing & Communications counterparts on centralized strategy and content planning spanning enterprise-level surfaces.
• Team Support: Support the Senior Director in fostering a "test and learn" culture of out-of-the-box thinking and organizational transformation.
• Support & Enablement: Provide support to the PR & Communications team around BMC town halls and lead other critical operating rhythms across BMC.

Requirements

• Bachelor's degree or equivalent experience Req
• 7-10 years Experience in marketing strategy, planning, and operations, ideally within a large, matrixed organization or global brand. Req
• Strategic Vision: Proven ability to move beyond reactive execution to building a proactive, enterprise-wide marketing strategy that drives measurable business outcomes.
• Operational Excellence: Deep understanding of annual planning cycles, budget allocation, marketing investment decisions, and marketing governance models.
• Collaborative Leadership: Exceptional stakeholder management skills, with the ability to influence and coordinate teams across diverse business units and geographies.
• Analytical Rigor: Proficiency in using data to tell a story and justify marketing investments and business cases to executive leadership.
• Other Requirements: As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.