Marketing Strategy Manager

Salt Lake City, UT (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive B2B healthcare marketing and sales enablement across omni-channel campaigns and events to grow leads and pipeline.

  • Must-have: 5–10 years healthcare marketing/sales experience.
  • Standout: Experience leading healthcare trade shows and cross-functional teams.

Job Description

Responsibilities:
  • Generate omni-channel campaigns (email, social, digital, etc.) to drive new leads, pipeline, and customers across B2B solutions and services.
  • Develop and execute strategies for expanding existing clients’ adoption of new products and services to, by creating value propositions, product briefs and sales support materials for our products, solutions and services based on target customers and user personas.
  • Work closely with Sales teams to develop comprehensive communication strategies to maximize client engagement and adoption and utilization of existing products and services.
  • Support the Sales team with appropriate messaging, positioning and sales tools including white papers, keynotes, sales sequences, and web pages.
  • Maintain ongoing product feedback loop by collecting and analyzing customer feedback, reviewing usage analytics and using the data to inform our product strategy and roadmap.
  • Identify speaking and presentation opportunities at tradeshows and work with the Events and Product teams in establishing a strong and effective presence.
  • Leverage market and competitive data to identify new market opportunities.
  • Translate data into effective market and intelligence reports and dashboards to measure success of B2B campaigns, optimize key initiatives, and identify gaps in marketing funnel.
  • Stay current with industry best practices and suggest innovative solutions for intelligence gathering and processing.
  • Manage logistics for annual healthcare tradeshows to help build the AAPC brand and drive new pipeline.
  • Mine and manage customer data to drive enterprise sales growth.
Requirements:
  • 5 - 10 years of Marketing and Sales experience, and/or equivalent in healthcare.
  • Experience using digital programs at scale in complex environments.
  • Demonstrated experience in planning, prioritizing and implementing marketing strategy in line with company objectives.
  • Experience in building brand awareness and recognition globally.
  • Customer-centric focus and able to identify and meet customer needs.
  • Entrepreneurial mindset and able to work well in a rapidly changing environment.
  • Demonstrated ability to effectively communicate, motivate and inspire cross-functional teams with professionalism and clarity.
  • Fluent and up to date with the latest digital and analog marketing research trends, technologies and approaches.
  • Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs.
  • Metrics driven with an ability to see through complexity and help teams focus and prioritize on the biggest opportunities.
Preferred:
  • The best candidates will have a history of success in B2B, healthcare, tradeshow exhibiting, and digital marketing.
Benefits:
  • Flexible, remote work environment.
  • Professional development and growth opportunities.
  • The opportunity to make a significant impact on our business and work with a fun, collaborative team.
AAPC logo

AAPC

4.3 Glassdoor

AAPC was founded in 1988 to provide education and professional certification to physician-based medical coders and to elevate the standards of medical coding by providing student training, certification, ongoing education, networking, and job opportunities. Since then, AAPC has expanded beyond coding to include training and credentials in documentation and coding audits, regulatory compliance, and physician practice management. AAPC's membership includes over 275,000 healthcare professionals worldwide, of which more than 150,000 are certified.AAPC has the largest network of billing, coding, auditing, and practice management professionals. We provide a suite of software and services that support healthcare organizations with training, accreditation, and the tools necessary to ensure revenue optimization.Learn more at this link: https://www.aapc.com/business/auditing-and-coding-services.aspxAAPC certifications encompass the entire business side of provider care, with physician coding (CPC®), hospital outpatient facility (COC®), hospital inpatient facility (CIC®), risk adjustment coding (CRC®), payer perspective coding (CPC-P®), practice management (CPPMTM), and more. All certifications demonstrate a hands-on, working knowledge to support cleaner claim submissions, faster reimbursement, fewer denials, and better run practices. Specialty coding credentials are currently offered in 20 different fields of expertise. AAPC offers continuing education for all credentials through local chapters, workshops, webinars, a monthly newsmagazine (Healthcare Business Monthly), other publications, and conferences.

Founded in 1988
West Valley City, Utah, USA
1.6K employees (68 in marketing)
84% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$442.4K
Traffic Source Mix
Search
50.9%
Direct
41.2%
Referral
5%
Social
0.6%
Paid
2.2%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
55 (3% of company)
Median Career Experience
18.5 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
1

Recent News