Responsibilities

• Develop and implement marketing strategies aligned with business goals and market opportunities, including new product launches, value propositions, and go-to-market plans.
• Identify priority product solutions and fit for the segment.
• Collaborate across teams to harmonize priorities and drive joint marketing and campaign integration.
• Define how solutions are positioned for distinct client segments within Commercial Banking:
• Map segment-specific buyer journeys with category entry points.
• Develop segment-specific positioning and messaging frameworks.
• Align solution value propositions to segment needs.
• Own strategy for go-to-market (GTM) launches and adoption within the segment.
• Create user journey and manage content development for each stage.
• Ensure consistent execution and communications across Sales, Product, Marketing, and Readiness.

Requirements

• 8+ years of experience in product marketing, marketing strategy, or related roles.
• Experience in financial services preferred, but not required.
• Proven success developing and executing product marketing strategies for complex, multi-channel products.
• Effective project management and organizational skills.
• Strong analytical skills, with expertise in market research, data analysis, and performance measurement.
• Excellent written and verbal communication skills, with experience presenting to executive leadership.
• Demonstrated ability to influence and collaborate across functions and levels within matrixed, global organizations.
• Proficiency with Microsoft Office platform, especially collaboration tools (e.g., Teams, Outlook) and presentation design and development (e.g., PowerPoint) preferred.
• Experience with marketing and reporting tools such as Salesforce and Workfront is a plus, but not required.

Benefits

• comprehensive health care coverage
• on-site health and wellness centers
• a retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching
• additional details about total compensation and benefits will be provided during the hiring process