Marketing Strategy & Integration Manager

Chesapeake, VA (On-site)

$96K/yr – $119K/yrSenior Level8+ years exp

Posted 6 weeks ago

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Job Summary

Own and connect marketing strategy to revenue impact by owning planning, budgets, and cross-channel execution across sales, dealer networks, and brand partners.

  • Growth Infrastructure: set strategy, investment, and performance rhythm aligned to top priorities
  • Channel & Campaign Execution: ensure fully integrated multi-channel campaigns with clear success metrics
  • Marketing Ops & Performance: track initiatives, manage risk, and reallocate spend for maximum business impact

Job Description

Responsibilities

  • Lead development of the annual marketing strategy, integrated marketing plan, and investment roadmap, ensuring alignment with business objectives and growth priorities
  • Partner with marketing and business stakeholders to translate strategic priorities into actionable marketing initiatives and plans
  • Own the annual marketing budgeting and investment planning process, ensuring resources are allocated to the highest-priority business and marketing objectives
  • Support identification of growth opportunities and strategic marketing activities
  • Monitor progress against plans and recommend adjustments as business needs evolve
  • Own the marketing operating rhythm, including weekly, monthly, and quarterly planning and performance reviews with marketing and business stakeholders
  • Track marketing initiatives, campaigns, and strategic priorities against agreed plans, objectives, and performance targets Identify risks, gaps, and resourcing trade-offs early
  • Identify risks, gaps, dependencies, and resource constraints early, recommending solutions and course corrections
  • Facilitate prioritization across the marketing team to ensure focus on the highest-impact initiatives and business objectives
  • Guide prioritization across the team to focus on highest-impact initiatives

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Public Relations, Communications, or related field required; MBA or master’s degree a plus
  • Minimum 8 years of progressive experience across multiple marketing functions (e.g. dealer networks, communications, advertising, events & exhibition management, digital marketing, public relations, sales or account management/support or similar marketing functions)
  • Minimum 5 of the 8+ years of experience in a global equipment manufacturer of commercial or industrial equipment manufacturer (e.g. OEM of marine engines, power generation engines, agricultural equipment, forestry, data center, B2B or similar)
  • Experience working within a dealer network from the OEM perspective
  • Demonstrated experience developing data-driven marketing strategies
  • Proven business acumen and the ability to analyze and find meaning in data
  • Experience presenting recommendations to senior leadership and influencing senior stakeholders to drive cross-functional alignment
  • Expert interpersonal communication skills and presentation skills in both US and global contexts
  • Work experience using Microsoft 365: Outlook, Teams, Word, PowerPoint, Excel, SharePoint, Co-Pilot
  • Work experience using social & digital Platforms and associated marketing tools (e.g. marketing automation, analytics platforms, CRM, etc.)
  • Ability to read, write, understand, and speak English. Bilingual (English plus Spanish, Swedish, etc.) is appreciated

Preferred

  • MBA or master’s degree is a plus
  • Bilingual (English plus Spanish, Swedish, etc.) is appreciated

Benefits

  • Competitive medical, dental and vision insurance.
  • Generous paid time off.
  • Competitive matching retirement savings plans.
  • Working environment where your safety, health and wellbeing come first.
  • Focus on professional and personal development through Volvo Group University.
  • Programs that make today’s challenging reality of combining work and personal life easier.
Volvo Group logo

Volvo Group

The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Gothenburg, employs about 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets.

Founded in 1927
Gothenburg, Västra Götaland County, SWE