Marketing Strategy Associate (PH/IA)

Glendale, CA (On-site)

$96K/yr – $128K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own the go-to-market marketing strategy and execution for Disney Consumer Products campaigns, coordinating cross-functional partners and managing tactical programs, budgets, and performance analysis.

  • Own go-to-market plans and campaign execution
  • Coordinate cross-functional teams and measure marketing impact

Job Description

Requirements

  • 2+ years of consumer marketing experience in branding, category licensing, franchise, or other related field (including professional internships)
  • Media planning, digital and social media skills
  • Experience framing up a verbal or written POV to influence leaders, partners, and peers
  • Experience managing a portfolio of tactical programs, marketing and sales strategies, details, and budgets
  • Experience developing positive relationships in and out of marketing and working with diverse teams in an inclusive environment.
  • Demonstrated analytical skills to analyze the performance of marketing tactics and business results
  • Goal orientation with the ability to react quickly to changing business needs, remaining forward-thinking and flexible
  • Experience using Outlook, Excel, Word, Keynote & PowerPoint. This includes deck creation and some work with Photoshop as needed.

Preferred

  • Experience in Marketing Strategy, Consumer Package Goods, Brand Management, Advertising Account Management, Business/Program Management
  • Cross-functional knowledge both internally and externally working across departments such as marketing, creative agencies, brand, legal, data/consumer insights, and more.
  • Experience working with consumer products (softlines and hardlines) and interacting with licensees or brand/IP partners
  • Ability to interact with a variety of levels of decision makers and staff.

Benefits

  • Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
The Walt Disney Company logo

The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. Our mission is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make us the world’s premier entertainment company.

Founded in 1923
Burbank, CA, US
176K employees (45,010 in marketing)

Salaries

Posted range

$96K/yr – $128K/yr

Taken straight from the job posting.

See all The Walt Disney Company salaries

Funding

Total Funding
$15B
Last Raise
$4B
Post IPO Debt, 1 months ago

Funding History

  • Feb 2026
    Post IPO Debt • $4B
  • Apr 2020
    Post IPO Debt • $5B
  • Mar 2020
    Post IPO Debt • $6B

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$30.9K
Traffic Source Mix
Search
31.5%
Direct
45.7%
Referral
13.6%
Social
8.2%
Paid
0.8%

Headcount Trend

Current headcount: ~181.4K

Recent News

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Marketing Strategy Associate (PH/IA)

The Walt Disney Company · Glendale, CA · On-site