Marketing Strategy Analyst – Aftermarket

Troy, MI (On-site)

$88K/yr – $121K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Build end-to-end marketing while turning data into action driven insights for aftermarket campaigns and cross-functional GTM, with a focus on timely delivery and channel visibility.

  • Campaign performance optimization and strategy development for aftermarket products.
  • Cross-functional GTM planning and stakeholder communication to align enterprise initiatives.
  • Data translation into actionable marketing insights and timely project execution.

Job Description

Responsibilities

  • Support marketing strategy including creating and implementing strategies and plans for products and programs
  • Analyze and optimize marketing campaign performance
  • Collaborate with marketing teams to execute roadmap and align go-to-market strategy and initiatives with broader enterprise activities
  • Ensure accuracy of marketing materials
  • Communicate all channel initiatives to necessary departments, both internal and external, to ensure visibility to channel goals & objectives
  • Ensure successful and timely project completion through effective communication and project management
  • Able to meet deadlines and work through challenges of timelines in the process
  • Editing and proofreading online communications, direct mail, product literature, and internal and external communication pieces
  • Maintain an innovative approach to all campaigns, continuing to stay up-to-date on industry trends
  • Design and develop marketing plans and manage all communication with internal and external sources
Sensata Technologies logo

Sensata Technologies

3.6 Glassdoor

Sensata Technologies (NYSE: ST) is one of the world's leading suppliers of sensing, electrical protection, control and power management solutions with operations and business centers in 14 countries. Sensata's products improve safety, efficiency and comfort for millions of people every day in automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, air-conditioning and ventilation, data, telecommunications, recreational vehicle and marine applications.Headquartered in Attleboro, Massachusetts, Sensata is a $4 billion+ business with over 21,000 employees worldwide. We pride ourselves on being a leading global company with strong, local decision making and innovative, complex products that make a real difference. For over 100 years we have practiced deep understanding, impressive collaboration, practical creativity and unwavering integrity. Note to applicants for positions in the United States: Sensata is an Equal Employment Opportunity (EEO) / Affirmative Action (AA) /Minorities/Females/Protected Veterans/Disabled Employer.

Founded in 2006
Attleboro, Massachusetts, USA
7.5K employees (199 in marketing)
61% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
202.4K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
42.1%
Direct
49.4%
Referral
6.6%
Social
1%
Paid
1%

Headcount Trend

Current headcount: ~7.6K

Marketing Team

Marketing Team Size
136 (2% of company)
Median Career Experience
13 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$500M
Last Raise
$500M
Post IPO Debt, 2 years ago

Funding History

  • May 2024
    Post IPO Debt • $500M

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