Responsibilities

• Lead buyer-centric marketing strategy for assigned accounts and/or segments, aligned to firm and segment priorities.
• Serve as a strategic advisor to account and business leaders, accountable for marketing outcomes and performance.
• Navigate complex stakeholder environments to align priorities and drive forward momentum.
• Apply enterprise buyer strategies, value propositions, and engagement models to account- and segment-level plans.
• Ensure marketing approaches reflect buyer needs, decision journeys, and market demand.
• Adapt strategy to account complexity while maintaining consistency with firm direction.
• Develop deep understanding of assigned markets, buyers, competitors, and growth opportunities.
• Apply insights and data to inform positioning, messaging, and go-to-market execution.
• Feed buyer signals, market feedback, and performance insights back into the Strategy team.
• Lead integrated campaign strategy, planning, execution and optimization across channels and buyer stages.

Requirements

• Bachelor's degree required in Marketing, Communications, or related field
• Requires minimum of 10+ years’ experience in marketing strategy and account management (professional services and agency experience is a plus)
• Proficient in all marketing channels, especially digital and social
• Experience with Project Management software, Workfront and/or Cvent is a plus
• Proficiency in Microsoft Office Suite including Word and PowerPoint required
• High comfort level with AI tools and daily use of technologies like ChatGPT and Copilot to enhance productivity and innovation
• Demonstrated influence leadership skills; ability to manage up, down and across
• Excels at collaboration, with strong communication skills
• Local focus; global mindset
• Strong ability to interpret qualitative and quantitative data to create business implications

Preferred

• Experience with Project Management software, Workfront and/or Cvent is a plus

Benefits

• Your exceptional people experience starts here. At Crowe, we know that great people are what makes a great firm. We care about our people and offer employees a comprehensive total rewards package. Learn more about what working at Crowe can mean for you!