Responsibilities

• Partner closely with the Fraternal Division to develop integrated marketing strategies that promote member extras, fraternal programs, community involvement, and sponsorships.
• Lead go to market planning and execution for initiatives designed to activate and increase awareness, understanding, and use of WoodmenLife member extras.
• Translate fraternal priorities into clear messaging frameworks, campaign plans, and activation strategies aligned to brand guidelines.
• Collaborate with Public Relations, Communications, and Social Media to develop marketing campaigns that highlight WoodmenLife’s fraternal impact and community involvement as key brand and sales differentiators.
• Partner with distribution to develop and execute sales enablement strategies, tools, and resources that help producers understand and activate fraternal value in their sales efforts.
• Collaborate with internal marketing teams (brand, PR, content, CX, digital, web, and sales training and enablement) to ensure fraternal initiatives are integrated into enterprise initiatives and campaigns.
• Serve as the strategic connector between Marketing, Fraternal, and Sales teams to ensure fraternal initiatives are clearly positioned and supported in member and sales communications.
• Support measurement and reporting of fraternal marketing efforts, helping assess effectiveness and inform future strategy.
• Ensure all deliverables adhere to brand standards and receive required Legal and Compliance approvals prior to launch; maintain documentation and version control.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5+ years of experience in marketing strategy, product development, or integrated marketing.
• Demonstrated experience developing audience strategies, messaging, and content for consumer and B2B partner channels.
• Experience developing go-to-market strategies and managing crossfunctional partnerships.
• Strong understanding of brand strategy, messaging, and campaign activation.
• Proven ability to translate complex programs or offerings into clear, compelling marketing narratives.
• Excellent collaboration, communication, and project management skills.
• Strong project management skills, including vendor/agency management and coordination across internal partners.
• Ability to craft effective prompts for AI systems to optimize outputs and improve efficiency in task execution.
• Familiarity with AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT) and ability to leverage them for workflow automation and decision support.

Benefits

• comprehensive benefits package including health, dental, vision, 401(k), life insurance, and more.