Marketing Strategist

Responsibilities

• Lead on analysing market research to understand industry trends, student needs and behaviours and competitor activities
• Ownership of the development and implementation of data-driven marketing strategies, including media strategies, aligned with the business and student recruitment objectives
• Define and develop the student recruitment marketing positioning in the market and ensure consistency in communication.
• Develop compelling messaging and value propositions that resonate with the target audience, across all platforms, which align with our brand.
• Work closely with the commercial analysis, sales, admissions, creative teams, domestic and international student recruitment teams to ensure marketing efforts align with overall business goals.
• Ownership and efficient management of the marketing budget, allocating resources to the most effective channels and campaigns.

Requirements

• Experience and proven background of developing and implementing marketing strategies to support an organisation’s strategic plan, including new and innovative approaches and of presenting such proposals at a senior level.
• Experience of media agency management
• Experience creating detailed reports using analytics tools and providing recommendations based on the results
• Knowledge of strategic marketing management techniques and tools
• Strategic thinker with the ability to focus on the bigger picture and see and create connections.
• Excellent analytical skills with the ability to draw insight from complex data to develop meaningful measurement reports, analysis and actionable recommendations

Preferred

• Collaborative: Works with others to achieve the organisation and team vision, contributing expertise and developing self and others to achieve excellence.
• Innovative: Challenges self and others to create solutions and strives for improved ways of working.
• Empowered: Understands individual part to play in achieving success; takes ownership, accepts accountability and is decisive. Is proactive, a self-starter, with high personal motivation.
• Positive: Takes a flexible, forward looking, solutions focused approach. Is objective and demonstrates sound judgement.
• Ambitious: Consistently aiming high and delivering for our students.

Benefits

• 30 days annual leave (+ bank holidays)
• Private Medical Scheme and Life Assurance
• Contributory Pension Scheme
• Season Ticket Loans and Student Discounts
• Be part of a diverse and inclusive community