Responsibilities

• The Marketing Strategist translates operational and departmental objectives, goals, and vision into an actionable and comprehensive marketing strategy - including branding, product marketing, advertising, member communications, and sponsorships.
• This position requires knowledge of and the ability to execute marketing tactics across platforms that deliver brand and product campaigns to win, keep, and grow CU1’s membership.
• The strategist guides CU1’s brand positioning and awareness by delivering education and value to members and prospective members through content creation, campaign execution, and ensuring a consistent and effective presence across channels.
• This position may be filled at the Marketing Strategist or Senior Marketing Strategist level depending on qualifications, experience, and demonstrated competencies.
• Assists in the management of marketing goals, calendar/plans, budget, deliverables, and deadlines.
• Facilitates key initiatives across department functions that strengthen CU1’s relationships with the communities we serve, including brand awareness, brand management, partnerships and sponsorships, product marketing campaigns, and advertising.
• Develops comprehensive creative/design elements, messages, and advertisements built for multiple channels (paid, earned, and owned) that strategically position CU1 and drive the intended action of targeted audiences.
• Monitors campaign and ongoing project KPIs, evaluates efficacy, and identifies optimization opportunities.
• Provides quality assurance on content and branding across channels including direct mailers, email, digital advertisements, print, website, social media, sponsorships, etc.
• Maintains a thorough knowledge of Credit Union 1’s brand, products and services, and trends within the marketing industry, competitors, etc. to provide recommended opportunities.

Requirements

• A 4-year degree in marketing, communication, or related field.
• Minimum of 2 years of experience in branding, marketing, or communications.
• Must have strong interpersonal skills, and be able to thrive in a collaborative environment.
• Must have a keen eye for detail, proofreading, and editing with a proven track record of having executed and completed projects on time.
• This position is responsible for abiding and complying with the policy for compliance with the Bank Secrecy Act and anti-money laundering laws and regulations (BSA/AML) and the policy for compliance with office of foreign assets control laws and regulations (OFAC).
• Sr. Marketing Strategist must meet all the above requirements and have: Minimum of 5 years of experience in branding, marketing, or communications.
• Previous budget ownership experience with an understanding of the budgeting process and tracking.
• Ability to synthesize results of campaign analysis, develop and make recommendations, and present results to solve unique and complex problems.

Preferred

• Working knowledge of MS Office products, Asana, as well as CRM and data management tools is preferred
• Experience executing marketing automation and analysis as well as cross-channel promotions (earned, owned, and paid) for brand and product promotion is preferred.
• Preferred knowledge of state and Federal laws, industry regulations, principles, and practices; and company policies that govern CU1’s products/services.

Benefits

• Health & Wellness Credit Union 1 offers employees multiple medical plans to choose from, including PPOs and HSA-qualified plans, as well as dental, vision, and services to support overall mental and physical health.
• Financial Security Employees and their families are supported in life planning with employer-paid life insurance, disability coverage, and AD&D coverage. Voluntary plans are offered to cover critical illness, accidents, and hospital indemnity expenses. Employees participate in 401(k) retirement plan with company matching contributions and profit-sharing contributions.
• Additional benefits support our employees' lifestyle and family, with generous paid time off, access to CU1's accredited early learning center in Anchorage, Alaska, employee loan and mortgage discounts, education assistance, volunteerism and community engagement opportunities within the communities we serve.