Responsibilities

• B2B Marketing — Employer Acquisition & Brand
• - Own the strategy and execution of B2B marketing, with direct accountability for generating marketing qualified leads (MQLs) and sales qualified leads (SQLs) that convert to employer revenue.
• - Develop and manage a multi-channel marketing strategy—including email, paid search, paid social, content marketing, SEO, and event-based marketing—optimized for employer acquisition and engagement.
• - Build and strengthen CareerMD’s brand among healthcare employers, positioning the platform as the premier destination for physician and advanced practice provider recruitment.
• - Track and improve brand health metrics including awareness, NPS, and employer satisfaction, using data to inform strategy and demonstrate marketing’s contribution to business outcomes.
• - Partner closely with the Sales team to align on lead quality standards, pipeline coverage targets, and feedback loops that continuously improve B2B marketing performance.
• - Develop account-based marketing (ABM) capabilities to support pursuit of strategic employer accounts.
• B2C Marketing — Physician & Provider Network Growth
• - Own the strategy and execution of B2C marketing, with accountability for growing CareerMD’s network of registered and actively engaged physicians and advanced practice providers.
• - Drive measurable improvement across the full physician engagement funnel: user registrations, monthly active users, job applications, and career fair attendance.

Requirements

• 8+ years of experience in marketing, with meaningful tenure in digital direct response—owning performance channels, managing CAC/LTV economics, and driving measurable acquisition outcomes.
• Demonstrated success running either a B2B or B2C marketing function with a quantifiable track record: pipeline generated, cost per acquisition, revenue influenced, audience growth, or comparable business outcomes.
• Deep hands-on experience across the digital marketing stack: email marketing, paid search, paid social, programmatic, SEO/SEM, and content marketing.
• Proven email marketing expertise: list management, segmentation, deliverability, lifecycle automation, and performance optimization at scale.
• Strong analytical fluency—comfortable building and owning performance models, attribution frameworks, and executive-level reporting. This is not a role for someone who delegates the numbers.
• Experience managing and developing marketing teams.
• Proven ability to partner effectively with Sales, including aligning on lead definitions, pipeline targets, and feedback loops.

Preferred

• Experience marketing within a two-sided marketplace, job board, or recruitment marketing platform—with an understanding of the distinct acquisition and engagement dynamics on each side.
• Experience driving traffic acquisition for a job board or employment marketplace, including SEO, SEM, and paid strategies specific to job seeker and employer audiences.
• Familiarity with the physician and advanced practice provider audience, including how clinicians engage digitally in their career search.
• Experience in healthcare staffing, health media, or a closely adjacent vertical.
• Familiarity with AI and automation tools applied to marketing—including content generation, predictive lead scoring, audience segmentation, or campaign optimization.
• Experience operating within a private equity-backed or strategically-owned business.

Benefits

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs