Responsibilities

• Develop and implement integrated marketing campaigns supporting WPSU programs, services, events, community initiatives, fundraising efforts, and organizational priorities.
• Create compelling marketing content for email, websites, social media, digital advertising, print materials, presentations, and other communications channels.
• Manage WPSU's social media presence through content planning, writing and asset creation, scheduling, community engagement, and performance monitoring.
• Develop email marketing campaigns and audience communications, including regular newsletters, promotional messages, and targeted outreach.
• Manage and maintain marketing calendars, campaign timelines, and project deliverables.
• Collaborate with content, programming, development, education, community engagement, and other teams to identify promotional opportunities and coordinate campaigns.
• Attend and promote WPSU in-person events and initiatives when appropriate.
• Coordinate the development of creative assets with internal staff, designers, producers, photographers, vendors, and other partners as needed.
• Maintain consistency with WPSU, PBS and NPR brand standards across marketing materials and channels.
• Monitor campaign performance using web, email, social media, and other available analytics; identify trends and recommend improvements.

Requirements

• Bachelor's degree in marketing, communications, public relations, journalism, advertising, or a related field, or an equivalent combination of education and experience.
• Demonstrated experience in marketing, communications, digital media, or a related field.
• Experience with social media and digital marketing platforms.