Responsibilities

• Assist in creating and editing marketing content, including promotional materials, social media content, email campaigns, and website updates.
• Partner with internal creative team and external vendors to ensure brand consistency and message alignment across all channels.
• Support the execution of digital marketing strategies collaborating with business units to identify tactical needs and implement digital solutions that enhance campaign performance.
• Track performance metrics, monitor engagement and recommend data-driven optimizations to improve campaign ROI.
• Manage internal and external resources for the development and deployment of digital assets.
• Support the development and rollout of integrated marketing campaigns across a diverse mix of channels including digital, print, email, social media, events, and on-site activations. Ensure seamless customer experience by aligning messaging, creative assets, and timing across all touchpoints.
• Coordinate campaign timelines, materials, and stakeholder communication to ensure on-time delivery and cross-functional alignment.
• Collaborate with internal and external partners to adapt content for channel-specific formats while maintaining brand consistency. Monitor campaign performance across channels and optimize to improve reach, engagement and conversion.
• Collaborate with Sales and Category teams to deliver targeted marketing materials and supplier program support.
• Ensure field teams have the right collateral, presentations, and assets to drive customer engagement and conversion.

Requirements

• Typically requires BS/BA in a related discipline. Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field.
• Certification is required in some areas.

Preferred

• Bachelor's degree in Advertising, Marketing or related field.
• 3+ years' experience developing marketing communications projects and/or developing brand standards.
• Experience in managing advertising agencies, printing services and promotional item vendors.
• Experience serving internal clients.
• Strong organizational and project management skills; able to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.