Responsibilities

• Lead Brand Strategy & Rebrand
• Partner with executive leadership to define and execute a long-term brand and marketing strategy.
• Establish brand standards and ensure consistency across digital, print, and in-person experiences.
• Own and Drive Marketing Execution
• Oversee and guide execution across social media, email marketing, website management, and digital campaigns.
• Develop structured email marketing programs, including segmentation, templates, automation, and lifecycle strategies.
• Direct the creation of marketing assets and visual identity in collaboration with internal and external stakeholders.
• Build Infrastructure & Scalable Systems
• Oversee implementations alongside the Systems Lead including automation tools, analytics platforms, and backend systems.
• Lead implementation and optimization of tools including but not limited to Calendly, Zapier, Buffer, Supermetrics, or similar CRM/marketing platforms.
• Design and deploy automation workflows to improve operational efficiency and campaign scalability.
• Evaluate, select, and support new marketing tools and AI platforms to enhance marketing capabilities.
• Integrate AI tools and data extraction processes to streamline operations and enable smarter decision-making.
• Drive Growth & Performance Marketing
• Oversee digital marketing strategy across channels including LinkedIn, Google Ads, and web platforms- paid media strategy, including planning, execution, and performance optimization.
• Partner cross-functionally with Sales to align on pipeline goals, lead generation, and conversion strategies.
• Identify opportunities to expand brand visibility through both digital and in-person channels (events, tradeshows, etc.).
• Establish marketing priorities, workflows, and performance benchmarks.
• Measure, Analyze, and Optimize
• Define KPIs and build reporting frameworks to track campaign effectiveness and ROI:
  - Leverage tools such as Google Analytics and Supermetrics to generate insights and dashboards.

Requirements

• 3–5+ years of progressive experience in Marketing Systems, Digital Marketing, Branding, or related fields, with demonstrated ownership of initiatives.
• Experience building or scaling marketing programs, systems, or functions from early stages.
• Strong understanding of marketing technology, automation, and backend systems.
• Experience with email marketing strategy, campaign development, and lifecycle automation.
• Proficiency with tools such as Adobe Creative Suite, Canva, Google Analytics, Supermetrics, Zapier, Buffer, Calendly, or similar platforms.
• Experience supporting or leading software implementations and tool integrations.
• Experience in Construction/Manufacturing/Production is a plus or experience with small stage startups, fast paced environment.