Virtual Benefits Administrator

Marketing Specialist

USA (Remote)

$65K/yr – $80K/yrMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on creating and repurposing marketing content across channels, with emphasis on aligning messaging to campaigns, product initiatives, and brand goals. It involves email marketing, automation, analytics, and cross-functional collaboration to translate product features into customer outcomes. Strong skills in content strategy, storytelling, and marketing tech (including HubSpot) are key to driving engagement and performance.

Job Description

Responsibilities

  • Content Creation: Create high-quality written content including: Blog posts and long-form articles; Guides, checklists, and downloadable assets; Case studies and customer stories; Email copy, campaign messaging, and marketing quotes
  • Repurpose content across channels (email, social, campaigns, sales enablement)
  • Track keywords for SEO/SEM/AEO purposes
  • Develop content concepts and creative approaches aligned to campaigns, product initiatives, and brand goals
  • Experiment with formats and storytelling styles to improve engagement and clarity
  • Maintain a consistent brand voice and messaging throughout
  • Creative & Product Storytelling: Help translate product capabilities into clear, compelling messaging and visual storytelling
  • Support feature launches, enhancements, and roadmap communication through content and campaigns
  • Collaborate with Product, Sales, and Client teams to understand user needs and pain points
  • Create narratives that connect product value to real customer outcomes

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field
  • 2-5+ years of experience in marketing, preferably in the healthcare or SaaS industry
  • Proven ability to execute and optimize full-funnel marketing strategies that deliver measurable results
  • Strong visual and design sensibility, with the ability to concept and create polished marketing assets (Adobe Creative Suite experience preferred; portfolio or website required)
  • Strong analytical skills and experience leveraging metrics to optimize campaigns and drive performance
  • Strong proficiency in HubSpot, including campaign setup, reporting, and funnel tracking
  • Familiarity with tools like Google Analytics, Search Console, Ads Manager, and WordPress
  • Exceptional communication, project management, and organizational skills
  • Ability to manage multiple projects and priorities in a fast-paced environment

Preferred

  • Adobe Creative Suite experience preferred

Benefits

  • Remote or Hybrid with 2-days in office (depending on location)
  • Time off:
  • 12 Paid Holidays
  • Responsible Time off
  • Volunteerism Day
  • Paid Parental Leave:
  • 2 Weeks: Bonding Leave
  • 10 Weeks: Supplemental Medical Leave (for Birthing Parents Only)
  • Life insurance-$500,000 guaranteed issue
  • Short- and long-term disability insurance
  • Employer match on employee 401(k) contributions
  • Broadband Reimbursement up to $120
  • Health (2-Medical Plan Options), Dental, and Vision Insurance
  • Employee Assistance Program