Responsibilities

• Campaign Support - Assist the Demand Generation Manager in executing integrated campaigns across email, paid, and web - coordinating with the teams building emails and landing pages, QA'ing links and tracking, and aligning launch timing across channels. - Help maintain the campaign calendar, ensuring event promotion and always-on campaign sends don't collide or cannibalize send volume. - Support campaign asset coordination with Content and Brand (briefs, copy edits, asset requests) to keep event and campaign creative consistent with theme. - Occasionally support content, testing, or lead-routing tweaks in Qualified, our website chatbot platform, as needed. - Partner with Marketing Ops on campaign logistics, using Salesforce knowledge to support report & campaign builds, lead follow-up, and tracking.
• Webinars - Partner with the Growth & Lifecycle team to shape webinar strategy and topics, keeping messaging aligned with broader campaign themes. - Lead pre-event promotion across email, paid, and social channels. - Manage event set-up and execution using platforms such as Zoom and Wistia. - Own post-event follow-up, including drafting and coordinating marketing emails and building Outreach sequences for the Sales team.
• In-Person Events/Trade Shows - Partner with the Demand Generation Manager on event strategy and selection, keeping messaging aligned with broader campaign themes. - Partner with the Demand Gen Manager to maintain and track the trade show budget. - Lead pre-event promotion across email, paid, and social channels. - Travel to in-person events as needed to support on-site execution. Manage event set-up and on-site execution. - Own post-event follow-up, including drafting and coordinating marketing emails and building Outreach sequences for the Sales team.
• Reporting and Performance Tracking - Assist in tracking and reporting on key performance metrics across webinars, trade shows, and broader campaigns - including registration, attendance, engagement, and pipeline generated vs. influenced. - Partner with the Demand Generation Manager to maintain dashboards and reports that show event ROI and inform future event strategy. - Provide regular performance updates and recommendations to the Demand Generation Manager, using data to identify what's working and where to adjust.

Requirements

• Experience executing or supporting multi-channel marketing campaigns across email, paid, and web.
• Experience running or supporting marketing events (webinars and/or in-person), from planning through follow-up.
• Familiarity with webinar platforms such as Zoom and Wistia.
• Strong writing skills, with the ability to review and draft marketing emails and sales outreach sequences.
• Ability to manage multiple projects and deadlines across channels simultaneously.
• Ability to travel as needed for in-person events.
• Strong collaborator, comfortable working closely with Sales stakeholders.
• Familiarity with Salesforce, Salesforce Account Engagement (formerly Pardot), or a similar marketing automation/CRM platform.

Preferred

• Bachelor's degree or equivalent experience.
• Prior trade show or in-person event experience.
• Experience with chatbot or conversational marketing tools.
• Experience working with a Sales team to build outreach cadences (e.g., in Outreach or a similar sales engagement platform).
• Familiarity with Tableau (or similar reporting tools)

Benefits

• plus benefits