Responsibilities

• Reporting to the marketing director, this position is responsible for supporting UW-Eau Claire's strategic marketing initiatives for student recruitment, retention, and reputation.
• Serve as the primary marketing consultant and strategic partner for an assigned portfolio of colleges, departments, and university initiatives.
• Lead the development of annual and project-based marketing plans that align stakeholder objectives with university priorities, enrollment goals, and institutional brand strategy.
• Facilitate marketing planning conversations with stakeholders to identify goals, target audiences, key messages, marketing strategies, success metrics, and tactical recommendations.
• Develop, coordinate, and execute integrated marketing campaigns utilizing web, email, social media, digital advertising, print, video, events, and other appropriate channels.
• Collaborate with creative services, digital experience, communications, admissions, and external partners to ensure effective execution of marketing plans and campaigns.
• Monitor campaign performance and utilize analytics, audience insights, and market data to evaluate effectiveness, optimize tactics, and inform future recommendations.
• Manage multiple concurrent marketing initiatives, ensuring projects remain aligned with priorities, timelines, budgets, and available resources.
• Serve as an advocate for university brand standards, marketing best practices, audience-centered communication, and data-informed decision making.
• Educate and advise campus partners on marketing strategy, audience engagement, content development, and effective use of communication channels.

Requirements

• A bachelor’s degree from an accredited institution in marketing, communications, public relations, journalism, business, or a related field..
• Demonstrated experience developing and executing integrated marketing plans and campaigns.
• Experience managing multiple projects and priorities while working with diverse stakeholders.
• Demonstrated ability to translate organizational goals into strategic marketing recommendations and actionable plans.
• Strong writing, editing, and communication skills across multiple channels and audiences.
• Experience using marketing analytics and performance data to evaluate results and inform decision making.
• Ability to build collaborative relationships, provide strategic consultation, and influence outcomes across a complex organization.
• Ability to think strategically while also managing day-to-day execution and project delivery.

Preferred

• Experience in higher education marketing, enrollment marketing, or mission-driven organizations.
• Experience leading marketing planning processes with internal clients or stakeholders.
• Experience developing audience segmentation and marketing strategies.
• Experience with digital advertising, CRM platforms, marketing automation, and campaign measurement.
• Experience with web analytics, SEO, and conversion optimization.
• Experience working in a decentralized or matrixed organization.
• Experience managing agency or vendor relationships.
• Demonstrated commitment to diversity, equity, inclusion, and belonging.