Responsibilities

• Develops and implements coordinated marketing and communication strategies for MNHS and ACM academic programs, initiatives, events, and recruitment activities.
• Creates, edits, adapts, schedules, and distributes content across social media, email marketing, websites, and other approved communication platforms.
• Works collaboratively with faculty, staff, students, and other contributors to identify program activities, accomplishments, events, opportunities, and stories appropriate for promotion.
• Develops marketing content appropriate for prospective students and other identified audiences while maintaining consistency with University branding and communication standards.
• Maintains editorial and content calendars and assists in coordinating communications across participating programs.
• Reviews existing marketing and outreach processes and identifies opportunities to improve efficiency.
• Develops repeatable workflows for content development, approval, scheduling, distribution, and audience follow-up.
• Uses appropriate automation and artificial intelligence tools to assist with routine marketing functions, including content formatting, scheduling, distribution, audience segmentation, and campaign coordination.
• Establishes appropriate review procedures to ensure that automated and AI-assisted communications remain subject to human oversight and comply with applicable University polices and standards.
• Develops documentation, templates, procedures, and other resources necessary to sustain established marketing systems following completion of the project.

Requirements

• Minimum Qualifications:
• Possession of a baccalaureate degree in marketing, communications, public relations, advertising, business, creative media, digital media, or related field and one (1) year of progressively responsible professional experience with responsibilities for marketing, communications, public relations, digital media, recruitment, outreach, or a related field; or any equivalent combination of education and/or professional work experience which provides the required education, knowledge, skills and abilities as indicated.
• Functional knowledge of principles, practices and techniques in the area of marketing and communications as demonstrated by knowledge, understanding and ability to apply concepts, terminology.
• Functional knowledge and understanding of principles, theories, federal and state laws, rules, regulations and systems associated with digital media, digital marketing, and web content management.
• Demonstrated ability to recognize problems, identify possible causes and resolve the full range problems that may commonly occur in the area of digital marketing, content development, audience engagement, and promotional campaigns.
• Demonstrated ability to understand oral and written documentation, write reports and procedures, and communicate effectively in a variety of situations.
• Demonstrated ability to establish and maintain effective working relationships with internal and external organizations, groups, team members and individuals.
• Demonstrated ability to operate a personal computer and apply word processing software and utilize media production software such as Adobe Creative Cloud, Canva, or related platforms.

Preferred

• Desirable Qualifications:
• Experience in marketing, communications, recruitment, or outreach in a higher education environment.
• Experience developing marketing campaigns for high school, transfer, or prospective college student populations.
• Experience with social media management, email marketing platforms, digital advertising, web content management, and marketing analytics.
• Experience with UTM tracking, digital campaign measurement, audience segmentation, or related marketing assessment techniques.
• Experience using artificial intelligence, workflow automation, or other emerging technologies to support marketing and communications activities.
• Experience developing repeatable workflows, standard operating procedures, documentation, templates, or training materials.
• Knowledge of University of Hawai?i and/or UH West O?ahu programs, organizational structure, policies, and branding practices.
• Experience working collaboratively with academic programs, faculty, students, and campus administrative units.
• Knowledge of Hawai?i's educational environment and communities served by UH West O’ahu.