Responsibilities

• Creates, captures and publishes engaging content that strengthens the United Way brand, advances organizational priorities and brings United Way’s impact to life. Owns day-to-day social media execution, event photography and short-form video, digital content updates, including Dash, and supports storytelling across impact, donors, corporate partners, volunteers, community partners, staff and United Way initiatives.
• KEY RESPONSIBILITIES:
• Social Media & Digital Responsibilities
• Own and execute United Way of Greater Cincinnati’s day-to-day social media presence across LinkedIn, Facebook, Instagram, YouTube, TikTok and other relevant channels.
• Develop, maintain and execute a social media content calendar aligned with organizational priorities.
• Create, write, schedule and publish social media content, including copy, graphics, photography, short-form video and other digital assets.
• Monitor social channels, engage appropriately with audiences and identify opportunities to strengthen connection to United Way’s mission.
• Track social media performance and trends and use insights to improve content, reach and engagement.
• Maintain and organize digital assets, including photography, video and other content, in the organization’s digital asset management system.
• Leads the development, updating and implementation of Marketing department SOPs, including onboarding team members and ensuring consistent adoption of established processes.

Requirements

• Bachelor’s degree in communications/marketing, journalism or related field and minimum three to five years’ experience with digital/social media communications with demonstrated results or equivalent experience
• Demonstrated experience managing social media channels and creating engaging content across multiple platforms
• Strong photography and short-form video skills, including basic editing
• Strong writing, editing and proofreading skills with the ability to adapt content for different audiences
• Experience with digital asset management, content management systems or similar platforms
• Working knowledge of social media best practices, analytics and audience engagement
• Ability to manage multiple priorities and respond quickly to time-sensitive content needs
• Strong interpersonal skills and ability to collaborate across teams
• Experience supporting events and capturing content in real time
• Experience with email marketing, project management, and digital publishing platforms a plus

Preferred

• Social media strategy and execution
• Photography, videography and basic editing
• Strong writing and storytelling
• Audience-focused content creation
• Organization and follow-through
• Collaborative relationship building
• Time and project management

Benefits

• Generous paid time off including vacation, personal, sick, and holiday time
• Medical, Dental, Vision, Life Insurance, 403b plan with company match
• Short-Term & Long-Term Disability Insurance
• Employee Assistance Program and access to other free health programs
• Community volunteer opportunities
• Professional development and training opportunities