Responsibilities

• Plan and execute integrated marketing campaigns tailored to the US market, including digital, email, and content marketing initiatives.
• Support lead generation activities aligned with commercial objectives, working closely with the sales team.
• Manage and optimize digital channels including websites, SEO/SEM, email campaigns, and paid media.
• Create high-quality, engaging content (copy, visuals, and basic video) tailored to US audiences and platforms such as LinkedIn and Google.
• Oversee and grow UAS’ presence across key social media platforms, ensuring consistent brand messaging.
• Monitor and analyze campaign performance using tools such as Google Analytics, LinkedIn Campaign Manager, and CRM systems; optimize campaigns based on insights.
• Conduct market research and competitor analysis within the US aviation and business travel sectors.
• Support the planning and execution of industry events, exhibitions, and networking activities in the US.
• Collaborate with global marketing and regional stakeholders to ensure alignment with overall brand strategy.
• Stay updated on US market trends, digital marketing tools, and emerging technologies to enhance campaign effectiveness.