Responsibilities

• Content Engine: Develop, enhance, and maintain high-quality product collateral, brochures, and presentations as directed by the Marketing Supervisor.
• Sales Enablement: Create and maintain sales enablement materials across product categories, ensuring alignment with approved messaging frameworks and value propositions.
• Promotional Items: Propose, design and manage promotional items for SJUP, leveraging the SJUP Administrative Assistant to ensure effective fulfillment methods
• RFP & Proposals: Format content for RFP and proposal submissions, working from established templates and approved positioning.
• Case Studies & Profiles: Coordinate the development of case studies and project profiles, gathering information from Sales, Engineering, and project teams.
• Documentation Library: Maintain organized and up-to-date product documentation libraries for internal use.
• Content Gaps & Improvements: Flag content gaps or inconsistencies to the Marketing Supervisor and recommend improvements.
• Website Updates: Execute updates to product pages on the company website as directed by the Marketing Supervisor.
• Social & Digital Campaigns: Draft and schedule LinkedIn and other social media posts and digital campaigns in accordance with the editorial calendar established by the Marketing Supervisor.
• Internal & External Comms: Draft email communications, product announcements, and newsletters for review and approval.
• Launch Materials & Internal Comms: Produce product launch materials and internal communications based on go-to-market plans established by the Marketing Supervisor.
• Brand Compliance: Ensure strict compliance with corporate brand standards across all marketing materials.
• Multimedia Content: Create engaging multimedia content, including short-form and long-form videos, to support product marketing and brand initiatives.
• Performance & Reporting: Monitor digital channel performance metrics and compile reports for the Marketing Supervisor.
• Social Training: Work with Marketing Supervisor to develop social media training and direction for sales resources, including LinkedIn
• Competitive Research: Research competitor activity, product offerings, and marketing positioning as directed by the Marketing Supervisor.
• Industry Trends: Gather and organize data on industry trends and relevant utility market developments.
• Battlecards & Pricing Insights: Assist in preparing competitive comparison documents and battlecard updates based on research findings.
• Positioning & Pricing: Support product positioning analysis and contribute to pricing-related insights on an as-needed basis, as directed by the Marketing Supervisor and Product Managers.
• Trade Shows & Events: Execute trade show and event logistics, including booth setup, signage, and promotional materials, based on the event strategy defined by the Marketing Supervisor.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field required
• Two (2) or more years of experience in B2B marketing required
• Five (5) or more years preferred
• Marketing experience in manufacturing or industrial markets highly preferred
• Proficiency in Canva, Microsoft Office and related presentation tools required
• Adobe Illustrator experience preferred
• Experience with social media marketing and content scheduling platforms required
• Experience creating video content (filming, editing, and publishing) a plus
• Familiarity with website CMS platforms (e.g., WordPress)
• Excellent writing and editing skills with high attention to detail
• Ability to travel within the US and Canada up to 30%
• French language skills a plus

Preferred

• Five (5) or more years of experience in B2B marketing preferred
• Adobe Illustrator experience preferred
• French language skills a plus
• Experience creating video content (filming, editing, and publishing) a plus

Benefits

• Comprehensive total benefits package with 3 medical plans to choose from
• Several company-paid benefits including Dental and Vision coverage
• Life insurance and AD&D policies
• Long-Term Disability Coverage
• Access to a robust employee assistance program
• Competitive compensation
• Annual bonus program opportunity
• 401(k) savings plan with generous Company match (150% on the first 4% deferred)
• 2 weeks paid vacation and 9 holidays
• Career advancement opportunities