Marketing Specialist Sr- Small Business

Responsibilities

• Marketing Campaign Strategy & Execution: Lead execution of cross-sell, retention, and engagement campaigns across channels (CIM, email, branch), elevating creative quality and strengthening overall marketing strategy.
• Exposure and/or Working Knowledge of Small Business Merchant Payments and Borrowing product verticals
• Project Management: Own end-to-end campaign delivery; coordinate with internal partners, vendors, and agencies, and ensure all work follows required review and approval processes.
• Stakeholder Management: Partner closely with business and product teams to assess needs, provide recommendations, and confidently present strategies and results in meetings.
• Digital & Social Strategy: Collaborate with digital partners to optimize .com experiences and ensure a seamless customer journey from campaign entry points to landing pages.
• Sales Enablement: Work with sales teams to identify gaps and align marketing support; manage SharePoint collateral backlog and ensure materials in Seismic and Brand Center are current and effectively communicated.
• Performance Analysis & Optimization: Monitor campaign performance, analyze engagement data, and deliver actionable recommendations to improve outcomes and ROI.

Requirements

• Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
• Education Bachelors
• Certifications No Required Certification(s)
• Licenses No Required License(s)

Preferred

• 3+ years of B2B or C2B marketing experience; financial services experience a plus
• Proactive, results-oriented mindset with strong prioritization skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Confident leading meetings and/or engaging with stakeholders
• Experience working in large, matrixed organizations with cross-functional partners
• Strong PowerPoint and visual storytelling skills

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com .
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