Responsibilities

• Develop and maintain comprehensive, data-driven JCB-focused marketing plans aligned to dealership retail targets, inventory levels, and market opportunity
• Compliment JCB corporate campaigns, seasonal programs, and promotional initiatives with localized, high-impact execution plans
• Partner with dealership leadership to align marketing strategy with sales priorities, ensuring marketing directly supports retail performance
• Identify whitespace opportunities within the local market (competitor gaps, underserved segments, association involvement, events, sponsorships) and build activation plans to capitalize on them
• Continuously evaluate marketing mix (digital vs. traditional) to optimize channel effectiveness and budget allocation
• Optimize campaigns using performance data (CPL, conversion rates, engagement metrics) to continuously improve efficiency and output
• Coordinate creative assets, messaging, and landing page alignment to ensure a seamless customer journey from impression to lead
• Implement structured testing strategies (A/B testing, audience segmentation, creative variation) to improve campaign performance over time
• Collaborate with JCB Marketing to plan and execute Growth Accelerator Funds, ensuring local amplification of corporate strategy
• Ensure all spend is measurable, accountable, and tied to defined performance outcomes

Requirements

• Bachelor’s degree in marketing, Business, Communications, or related field
• 1–3 years of experience in marketing, with an emphasis on performance marketing
• Proven experience with marketing budgets and optimizing spend across multiple channels
• Hands-on experience executing Paid Search, Paid Social, and/or multi-channel marketing campaigns
• Strong analytical skills with the ability to interpret performance data and translate insights into actionable optimizations
• Experience working within CRM systems (Salesforce preferred) to track leads and measure marketing impact
• Demonstrated ability to manage multiple stakeholders and priorities in a fast-paced environment

Preferred

• Experience in dealer-based, franchise, or distributed marketing environments
• Familiarity with co-op marketing structures and fund management
• Experience supporting sales-driven organizations where marketing is directly tied to revenue outcomes
• Strong analytical skills with the ability to interpret performance data and translate insights into actionable optimizations
• Knowledge of both digital and traditional marketing channels and how they work together in local markets
• Experience working with marketing automation, attribution models, or lead funnel optimization
• Bilingual Communication (Preferred): Fluency in English and Spanish to support diverse markets