Responsibilities

• Demand Generation: Plan, execute, and optimize integrated B2B marketing campaigns that generate qualified leads and support business growth.
• Implement demand generation initiatives across multiple marketing channels, including email, social media, paid advertising, industry events, and the company website.
• Measure campaign and program performance, analyze results, and recommend continuous improvements to maximize marketing effectiveness.
• Prospect Data Management: Develop and maintain high-quality prospect data to support business development and demand generation initiatives.
• Continuously improve the accuracy, completeness, and organization of prospect and customer data within Salesforce CRM.
• Content Development: Create compelling B2B digital marketing content that supports demand generation, customer engagement, thought leadership, and sales enablement.
• Distribute and manage content across multiple channels, including email, social media, and the company and partner websites. This includes customer success stories, sales collateral, and other marketing communications.
• Leverage marketing technology and AI to productively create high quality digital content that simplifies the communication of complex business, policy, and energy topics.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant experience.
• Minimum of three (3) years of experience in B2B marketing, sales, marketing operations, or a related field.
• Working knowledge of demand generation strategies and tactics, including email marketing, social media, paid advertising, industry events, websites, and digital content.
• Experience using CRM and marketing technology platforms to develop target audiences, execute campaigns, maintain prospect and customer data, and measure and report campaign performance.
• Strong B2B writing and communication skills, with the ability to translate technical, business, policy, and energy-related concepts into clear and compelling content for diverse audiences.
• Excellent verbal, written, and interpersonal communication skills.
• Strong project management, organizational, and analytical skills, with the ability to manage multiple campaigns, projects, priorities, and deadlines simultaneously.
• Ability to analyze campaign and program performance data, identify trends, and recommend actionable improvements.
• Strong attention to detail, particularly when managing prospect data, campaign audiences, digital content, and marketing performance metrics.
• Ability to work independently while adhering to established marketing priorities, processes, brand standards, and approval requirements.

Preferred

• Proficiency with Microsoft Office applications.
• Experience with Salesforce, Google Analytics, LinkedIn Campaign Manager, and social media management platforms.
• Experience leveraging AI tools to enhance marketing productivity, content development, campaign execution, and performance optimization.
• Experience in renewable energy, clean technology, sustainability, or another technical B2B industry.

Benefits

• comprehensive benefits package which includes medical, dental, vision, short and long-term disability, life insurance, voluntary benefits, family care benefits, employee assistance program, paid time off and bonding leave, paid holidays, 401(k)/RRSP retirement savings plan with employer contribution, and employee referral bonuses.