Marketing Specialist, Social Media & Influencer

New York City, NY (Hybrid)

$72K/yr – $96K/yrMid Level3+ years exp

Posted 4 months ago

Job Summary

Own social content strategy and execution across Taskrabbit’s organic channels, turning engagement data into action through storytelling, campaigns, and creator partnerships.

  • Own content strategy and execution for still and video content across organic socials.
  • Lead social-first campaigns and cross-team distribution for measurable engagement and brand lift.
  • Support influencer partnerships from sourcing to briefs to approvals, aligning creators with content goals.

Job Description

Responsibilities

  • Possess a deep passion for crafting social content, a keen eye for visual storytelling, and a thorough understanding of social media trends and strategies to drive strong engagement
  • Manage content calendar across Taskrabbit's organic social media channels, including but not limited to brainstorming, copywriting, planning, scheduling, and publishing
  • Own and execute content strategy by creating still and video content for organic social channels
  • Actively monitor organic social media mentions and identify opportunities to engage with Taskrabbit users, influencers, and other brands
  • Analyze and report on the performance of social content and incorporate insights into future content decisions
  • Spearhead social-first campaigns and collaborate with internal (Creative, PR, CRM, etc) teams on integrated distribution strategies
  • Support Social Media Lead with end-to-end influencer and content creator partnerships, including sourcing, negotiation, developing briefs, and reviewing/approving content.

Requirements

  • 3-5 years of experience as a Social Media Specialist or similar role
  • Deep knowledge of Instagram, TikTok, Facebook, Twitter (X), Pinterest, YouTube, LinkedIn and general social media best practices
  • Strong storyteller with the ability to develop engaging platform-native short- and long-form content
  • Ability to ideate and concept original content ideas both independently and in collaboration with team members
  • Problem solver attitude, with demonstrated ability to find creative solutions to ambiguous problems
  • Analytical mindset with keen ability to measure and demonstrate business impact
  • Strong collaborator, with excellent written and communication skills

Preferred

  • Familiar with sharing economy landscape and marketplace companies
  • Constantly brings fresh ideas, creativity, and innovation to social content
  • Excellent time-management/prioritization skills and attention to detail
  • Adapts well to fast-paced working environment, juggling multiple projects and adhering to tight deadlines
  • Team player who can also thrive independently
  • Professional, positive, upbeat attitude
  • Experience with editing and design tools like CapCut, Canva, and/or Adobe Photoshop, as well as social and influencer management tools like Dash Social

Benefits

  • Hybrid Company with flexibility and in-person connection
  • The People: you will be surrounded by talented, supportive, smart, and kind leaders and teams
  • The Diverse Culture: diverse leadership and representation
  • The Perks: employer-paid health insurance and a 401k match with immediate vesting for US-based employees; generous and flexible time off with 2 company-wide closure weeks; product stipends; wellness + productivity + education stipends; IKEA discounts; reproductive health support; and more. Benefits vary by country of employment.
Taskrabbit logo

Taskrabbit

3.0 Glassdoor

Taskrabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do’s, such as furniture assembly, handyman work, moving help, and much more. Acquired by IKEA Group - the world’s largest furniture retailer - in 2017At Taskrabbit, we want to make your neighborhood a little more familiar. Whether it’s a handyman (or woman!), a housecleaner, moving help or delivery person, we’re imagining a world where everyone will have a go-to team to make everyday life easier. As a company we celebrate innovation, inclusion and hard work. As a pioneer of the sharing economy, Taskrabbit was founded on the premise of neighbors helping neighbors. Since then, our network has grown to eight countries and 75+ cities, yet our core mission of creating a better everyday life for everyday people has remained the same.Together with IKEA, we’re creating more opportunities for people to earn a consistent, meaningful income on their own terms by building lasting relationships with clients in communities around the world.We are a group of mission-minded people. Our culture is collaborative, pragmatic, and fast-paced. We’re looking for talented, entrepreneurially-minded and data-driven people who also have a passion for helping people do what they love - and have a ton of fun while they’re at it.

Founded in 2008
San Francisco, California, USA
1.8K employees
43% recommend to a friend
27% CEO approval

Salaries

Posted range

$72K/yr – $96K/yr

Taken straight from the job posting.

See all Taskrabbit salaries

Funding

Total Funding
$37.7M
Last Raise
$13M
Secondary Market, 11 years ago

Funding History

  • Aug 2015
    Secondary Market
  • Jul 2012
    Series C • $13M
  • Dec 2011
    Series B • $17.8M

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$973.6K
Traffic Source Mix
Search
40.8%
Direct
53.2%
Referral
4.3%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~1.8K

Recent News

Taskrabbit logo

Marketing Specialist, Social Media & Influencer

Taskrabbit · New York City, NY · Hybrid