Marketing Specialist, Social Media & Influencer

New York City, NY (Hybrid)

$72K/yr – $96K/yrMid Level3+ years exp

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own social content strategy and execution across Taskrabbit’s organic channels, turning engagement data into action through storytelling, campaigns, and creator partnerships.

  • Own content strategy and execution for still and video content across organic socials.
  • Lead social-first campaigns and cross-team distribution for measurable engagement and brand lift.
  • Support influencer partnerships from sourcing to briefs to approvals, aligning creators with content goals.

Job Description

Responsibilities

  • Possess a deep passion for crafting social content, a keen eye for visual storytelling, and a thorough understanding of social media trends and strategies to drive strong engagement
  • Manage content calendar across Taskrabbit's organic social media channels, including but not limited to brainstorming, copywriting, planning, scheduling, and publishing
  • Own and execute content strategy by creating still and video content for organic social channels
  • Actively monitor organic social media mentions and identify opportunities to engage with Taskrabbit users, influencers, and other brands
  • Analyze and report on the performance of social content and incorporate insights into future content decisions
  • Spearhead social-first campaigns and collaborate with internal (Creative, PR, CRM, etc) teams on integrated distribution strategies
  • Support Social Media Lead with end-to-end influencer and content creator partnerships, including sourcing, negotiation, developing briefs, and reviewing/approving content.

Requirements

  • 3-5 years of experience as a Social Media Specialist or similar role
  • Deep knowledge of Instagram, TikTok, Facebook, Twitter (X), Pinterest, YouTube, LinkedIn and general social media best practices
  • Strong storyteller with the ability to develop engaging platform-native short- and long-form content
  • Ability to ideate and concept original content ideas both independently and in collaboration with team members
  • Problem solver attitude, with demonstrated ability to find creative solutions to ambiguous problems
  • Analytical mindset with keen ability to measure and demonstrate business impact
  • Strong collaborator, with excellent written and communication skills

Preferred

  • Familiar with sharing economy landscape and marketplace companies
  • Constantly brings fresh ideas, creativity, and innovation to social content
  • Excellent time-management/prioritization skills and attention to detail
  • Adapts well to fast-paced working environment, juggling multiple projects and adhering to tight deadlines
  • Team player who can also thrive independently
  • Professional, positive, upbeat attitude
  • Experience with editing and design tools like CapCut, Canva, and/or Adobe Photoshop, as well as social and influencer management tools like Dash Social

Benefits

  • Hybrid Company with flexibility and in-person connection
  • The People: you will be surrounded by talented, supportive, smart, and kind leaders and teams
  • The Diverse Culture: diverse leadership and representation
  • The Perks: employer-paid health insurance and a 401k match with immediate vesting for US-based employees; generous and flexible time off with 2 company-wide closure weeks; product stipends; wellness + productivity + education stipends; IKEA discounts; reproductive health support; and more. Benefits vary by country of employment.
Taskrabbit logo

Taskrabbit

3.0 Glassdoor

Taskrabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do’s, such as furniture assembly, handyman work, moving help, and much more. Acquired by IKEA Group - the world’s largest furniture retailer - in 2017At Taskrabbit, we want to make your neighborhood a little more familiar. Whether it’s a handyman (or woman!), a housecleaner, moving help or delivery person, we’re imagining a world where everyone will have a go-to team to make everyday life easier. As a company we celebrate innovation, inclusion and hard work. As a pioneer of the sharing economy, Taskrabbit was founded on the premise of neighbors helping neighbors. Since then, our network has grown to eight countries and 75+ cities, yet our core mission of creating a better everyday life for everyday people has remained the same.Together with IKEA, we’re creating more opportunities for people to earn a consistent, meaningful income on their own terms by building lasting relationships with clients in communities around the world.We are a group of mission-minded people. Our culture is collaborative, pragmatic, and fast-paced. We’re looking for talented, entrepreneurially-minded and data-driven people who also have a passion for helping people do what they love - and have a ton of fun while they’re at it.

Founded in 2008
San Francisco, California, USA
1.8K employees
43% recommend to a friend
27% CEO approval

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$973.6K
Traffic Source Mix
Search
40.8%
Direct
53.2%
Referral
4.3%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~1.8K

Funding

Total Funding
$37.7M
Last Raise
$13M
Secondary Market, 11 years ago

Funding History

  • Aug 2015
    Secondary Market
  • Jul 2012
    Series C • $13M
  • Dec 2011
    Series B • $17.8M

Recent News