Marketing Specialist - Social Media & Content Creator

Responsibilities

• Social strategy & direction: Own the social strategy, channel mix, and content calendar across Instagram, TikTok, and YouTube/Shorts; define our voice and positioning; set growth targets for reach, engagement, and install/ride referrals.
• Graphic design & motion: Produce on-brand graphics, motion, and templates for social, campaigns, and the app store, maintaining a consistent visual identity across everything we publish.
• Content creation: Plan, shoot, and edit short-form video and photography — including on-site with the fleet in Las Vegas — and write copy that turns the remote-driving story into clear, engaging content.
• Creative enablement & video production: Raise the creative-quality bar across the company, support video production for other teams, and enable content for additional platforms such as LinkedIn and X by partnering with the teams that own them.
• Community management: Monitor, manage, and respond to social inboxes and comments daily.
• Measurement & iteration: Track performance, report on organic acquisition impact, and double down on the formats that work.

Requirements

• 3+ years of relevant experience in social media and content creation, spanning both video and static formats.
• Proven ability to plan, shoot, and edit short-form video and photography for social.
• Strong design skills producing on-brand graphics, motion, and templates (portfolio required).
• Experience owning social strategy, channel mix, and a content calendar across Instagram, TikTok, and YouTube/Shorts.
• Ability to translate complex or technical concepts into clear, engaging copy.
• Comfortable raising the creative bar and supporting other teams' video and content, not just producing your own.
• Comfortable owning daily social inbox and comment engagement.
• A measurement mindset — you track reach and engagement and tie content back to acquisition impact.

Preferred

• Experience marketing a category-defining, trust-sensitive product (mobility, AV, hardware, or similar).
• A track record of growing an organic following from an early stage.
• Comfortable being on camera and directing shoots on-site with a fleet.

Benefits

• ESOP stock options: A stake in Vay's future - not just a salary.
• FlexiblePaid Vacation Days
• 401(k) programme
• Health, Dental & Vision Insurance
• All Vay team members receive 30% off their Vay rides
• ️‍♂️ Wellness Hub free gym access & wellness app subscriptions
• ️ Exclusive external discounts
• ✈️ Relocation financial assistance when relocating to Las Vegas
• Regular team events throughout the year