Marketing Specialist – Revenue Programs

Reston, VA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 days ago

Job Summary

Own the gift card program end to end, driving promotions, creative assets, and data-driven optimization across campaigns.

Lead program management, fulfillment, and ROI reporting.
Create marketing materials and campaigns while ensuring brand standards.
Analyze performance and apply insights to growth across channels.

Job Description

Responsibilities

Gift Card Program Management
Manage all aspects of Thompson Restaurants' gift card program.
Track gift card sales, redemptions, inventory, and campaign performance.
Coordinate fulfillment and distribution of gift card orders, including direct mail and bulk orders.
Develop seasonal gift card promotions and marketing plans.
Generate reporting on sales performance and ROI.
Creative & Graphic Design
Create marketing materials including flyers, email graphics, social assets, signage, promotional materials, and gift card collateral.
Maintain brand standards across all creative executions.
Support promotional campaigns for revenue-driving initiatives and one off projects as needed.

Requirements

4+ years of experience in digital marketing, ideally in multi-location restaurants, retail, or hospitality.
Proficient with website CMS platforms (Squarespace a plus), email marketing tools (OLO is a plus), and third-party marketplaces.
Strong understanding of digital KPIs and customer journeys.
Proven ability to manage projects across departments and balance multiple brand voices.
Comfortable analyzing performance metrics and making data-driven decisions.
Detail-oriented with strong organizational and communication skills.
Prior experience managing teams.
Experience managing restaurant delivery platforms (Uber Eats, DoorDash, GrubHub) as well as customer data platforms.
Knowledge of photoshop, adobe, and Canva.
Basic design or HTML knowledge is a plus

Benefits

Health/Dental/Vision
Paid Time Off
401(k), matched up to 4%
Short and Long Term Disability
Tuition Reimbursement
Employee Referral Program
Pet Insurance
Discounts: Hotels, Travel, Tickets, Restaurants
Employees and their relatives are eligible for a discounted meal plan at any of our HBCU client locations while they are attending school

Thompson Hospitality Corporation

Thompson Hospitality is the largest minority-owned Food Service, and one of the largest Retail Food and Facilities Management companies in the country. It’s a trusted position which has given us a sensibility we also bring to our restaurant group and retail operations.We’re a family-run organization, built on values that carry over to more than twenty years of client, customer, and community relationships. Every one of us has the same goal: to provide the ultimate client experience. We ask, “How else can we help?” Then we make magic happen."It isn’t simply what you do in your life that matters, it’s who you are."This was the creed of Thompson patriarch and teacher, Fred Thompson, Sr. And this is how his children, Warren, Fred Jr., and Benita, have chosen to lead this company since its founding in 1992.What we do every day is in service of our many clients, customers, and communities across the country. We look at every person and project as the most important one of the day. And we are always adding services, products, and systems that make your life easier.Recognized as “Company of the Year” in 2010 by Black Enterprise Magazine, we’re a company whose performance is guided by six simple standardsServe the Highest Quality Food Provide World-Class ServiceMaintain Flexibility to Better Serve Our ClientsBe Accountable For Our ActionsCelebrate DiversityGive Back to Our CommunitiesOur mission is to provide a positive experience to every relationship in which we are involved: one Guest, one Client, one Team Member at a time.

Founded in 1992

Reston, Virginia, USA

760 employees (27 in marketing)

www.thompsonhospitality.com