Marketing Specialist

Brainerd, MN (On-site)

$48K/yr – $55K/yrEntry Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive Radco’s multi-channel marketing campaigns and content creation to boost brand visibility and guest engagement across digital, social, email, and in-store channels.

  • Own planning and execution of multi-channel campaigns across digital, social, email, radio, and print
  • Must-have: 1–2 years of marketing experience
  • Standout: Collaboration with E-commerce and Retail Leaders to drive online and in-store sales

Job Description

Responsibilities

  • Lead the charge with planning and executing marketing campaigns across digital, social, email, radio, and print channels
  • Create and manage content for websites, social media, email campaigns, and product launches that appeal to both current and prospective Guests and Customers
  • Create organic and original short form video content for our social media accounts
  • Drafts and posts responses to all online reviews on Google, Facebook, and other platforms
  • Effectively request and track Co-op dollars from Vendors, and ensure the dollars are spent on approved advertising that increases brand visibility
  • Coordinate product photography, videos, and promotional content
  • Works with each of our retail stores to ensure high-quality in-store signage and displays that represent us well
  • Lead coordination for trade shows, events, and other marketing efforts
  • Monitor campaign performance and prepare reports on engagement and ROI
  • Maintain brand consistency across all marketing platforms and materials

Requirements

  • 1-2 years of marketing experience.
  • A good working knowledge of marketing practices.
  • Strong attention to detail and accuracy.
  • Effective communication and interpersonal skills.
  • Ability to work independently and as part of a Team.

Benefits

  • Opportunity for growth within our Company!
  • Leader in our industry for overall Employment Package!
  • Medical Insurance
  • Dental Insurance
  • Supplemental Insurance options
  • Life Insurance
  • Employer sponsored 401(k) & match
  • Paid Time Off
  • Designated Paid Holidays
Radco Truck Accessory Store logo

Radco Truck Accessory Store

Radco has been in business since 1976, helping friends select vehicle accessories to customize their ride and protect the investment they have in it. All products are tested before they are offered in any of our 8 locations. Our stores are located in Minnesota and the Dakotas. When your truck looks good, you look good.

Founded in 1976
Baxter, Minnesota, USA

Traffic Signals

Monthly Google Ads Budget
$1.9K