Marketing Specialist at Quaker Valley Foods Inc | Philadelphia, PA

Marketing Specialist

Philadelphia, PA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end marketing execution and brand governance with a hands-on, data-driven approach, ensuring calendar-driven delivery, consistent voice, and campaign learning across channels.

Marketing Execution: Translate priorities into calendar-based deliverables and track progress.
Brand & Messaging: Maintain a consistent corporate voice across product lines and touchpoints.
Optimization & Learnings: Identify opportunities, run initiatives, and share insights to improve future programs.

Job Description

Execute the marketing plan by translating priorities into a monthly/weekly deliverables calendar and tracking timelines and progress.
Create and maintain a consistent corporate brand/image voice across product lines, events, promotional materials, website, and company departments.
Spot new marketing opportunities for the company and carry out marketing initiatives, tracking results and sharing learnings with the team.
Responsible for executing company promotional and advertising communications projects, including digital, print, and special events, to execute parts of the marketing plan.
Create relevant reports on marketing programs, including post-event reports, regular status reports, and analyses with insights and recommendations for the management team.
Design, produce, and distribute collateral and promotional materials to support the company’s sales and marketing programs.
Track and monitor the company’s marketing budget, maintain supporting documentation, and flag variances for review.
Assist in hiring contractors, including copywriters, advertising and marketing agencies, and external consultants; and also serve as a liaison with contractors.
Responsible for all company interactions on social media, including responding to messages, creating messages, and uploading photos, and escalating urgent items as needed.
Apply effective social media tactics to build brand awareness and drive inbound traffic, strengthening the company’s social media presence.